- 1. The Value & Benefit of Regional Cooperation Nora Fever
Business Development Manager, Corner Brook Port Corporation
Vice-Chair, CANAL
2. Why work together?
- Maximize limited resources
- Complement rather than duplicate
- Create a unified voice within the industry
3. Examples of Regional Partnerships
- CANAL is a provincial organization
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- Represents and markets the ports in NL as part of a number of
itineraries
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- Provides leadership and guidance in the development of the
industry in the province, including port readiness and product
delivery
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- Building relationships with industry stakeholders
4. Examples of Regional Partnerships
- ACCA is a pan-Atlantic organization
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- Partnership of 4 Atlantic provinces, Parks Canadaand ACOA
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- Major ports : Charlottetown, PE | Corner Brook, NL|Halifax,
NS|Saint John, NB|Sydney, NS
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- Associate ports : Baddeck, NS|Digby, NS|Miramichi, NB|Pictou,
NS|St. Andrews By-the-Sea, NB|Saint-Pierre and Miquelon,
France
5. Marketing Initiatives
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- Electronic and print materials
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- Attendance at key industry events
- Joint marketing agreements
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- Working with the cruise lines to promote itineraries
- Working with partners with a broader scope such as Cruise
Canada/New England and CINA
6. Are we making progress?
- Cruise line satisfaction:
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- Disney Cruise Lines in 2012
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- Saga Cruise Lines in 2012
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- Oceania repositioned ship from Med for 2012
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- Carnival testing Boston as a homeport in 2012
- More joint marketing agreements in 2011-12 with cruise lines to
reach consumers
- Corner Brook will have a banner year in 2012
7. Thank You! Questions?Comments?