View
180
Download
1
Category
Tags:
Preview:
DESCRIPTION
The theme address of World Cocreation Day 2014
Citation preview
Theme Address 2014
World Cocreation Day
8th August, 2014PARK Global School of Business Excellence
Coimbatore
Prof C K Prahalad(1941 -2010)
What is cocreation?
Be a platform.Let customers create.
Theme 2014
Who is a Customer?
1. Customer is a Number/Data2. Customer is a Segment3. Customer is an Individual4. Customer is a Creator
Four Perspectives on Customers
Customer is a number(Mass Production)
Enabler: Assembly Line
Customer is a segment(Customization)
Enabler: CKD
Customer is an individual(Mass Customization)
Enabler: Configurator
Customer is a creator(Cocreation)
Enabler: open innovation blocks
Examples
Software
Electronic Hardware
Smart Phone
Thank you
G SankaranaryananFounder Director
Forum for Cocreation Excellencewww.worldcocreationday.com
Recommended