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This is the future of connectivity for social media marketing. Social networks are ever changing. Now, they're turning in to private sharing platforms. We as social media marketers should be aware of these trends and react with attractive, visual content. Examples from Snapchat, Instagram, Vine, YouTube, Secret, Hyves, Gap, Evian Water, Buzzfeed, Viral Nova and Upworthy. Keynote Remco Janssen @ Top Social Brands, June 6th 2014 in Bucharest.
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FUTURE OF SOCIAL FUTURE OF SOCIAL CONNECTIVITYCONNECTIVITY
TOP SOCIAL TOP SOCIAL BRANDS // BIZBRANDS // BIZ
BEDANKT!
DESIGNDESIGNC.E. SNELLING BERGC.E. SNELLING BERG
@REMCOJANSSEN.@REMCOJANSSEN.
BEDANKT!
DESIGNC.E. SNELLING BERG
FOUNDER.FOUNDER.
BEDANKT!#PRMOMENT1#PRMOMENT1
MENTOR.MENTOR.
MENTOR.MENTOR.
CO-FOUNDER.CO-FOUNDER.
MY APOLOGIES.MY APOLOGIES.
SWARM (BY 4SQ).SWARM (BY 4SQ).
FIRST SOCIAL FIRST SOCIAL CONTACT.CONTACT.
NEXT TIME? 4G?NEXT TIME? 4G?
AGENDA.AGENDA.
SITUATION.SITUATION.
LicenseAttributionNoncommercialShare Alike Some rights reserved by Profound LicenseAttributionNoncommercialShare Alike Some rights reserved by Profound WhateverWhatever
AGE OF MOBILE.AGE OF MOBILE.
KLEINER PERKINS CAUFIELD BYERSKLEINER PERKINS CAUFIELD BYERS
HYVES AD 2010.HYVES AD 2010.
HYVES AD 2010.HYVES AD 2010.
NEW & SHINY.NEW & SHINY.
THEMA...THEMA...
A NEW DAY...A NEW DAY...
LicenseAttributionNoncommercialShare Alike Some rights reserved by LicenseAttributionNoncommercialShare Alike Some rights reserved by marsmet548marsmet548
SNAPCHAT.SNAPCHAT.
BRANDS.BRANDS.
SECRET.SECRET.
WECHAT+OREO. WECHAT+OREO.
Wechat Emoji campaign with Oreo
UKKY?UKKY?
CITYSHARE.CITYSHARE.
CITYSHARE.CITYSHARE.
JELLY.JELLY.
TINDER.
mBRACE.mBRACE.
Vine.co.co
Vine.co.co
INSTAGRAM.INSTAGRAM.
PINTEREST.PINTEREST.
PINTEREST.PINTEREST.
WTF-CONTENT.WTF-CONTENT.
BUZZFEED (1).BUZZFEED (1).
BUZZFEED: BUZZFEED: EXCLUSIVE.EXCLUSIVE.
IS THIS STILL NEWS?IS THIS STILL NEWS?
IS THIS STILL NEWS?IS THIS STILL NEWS?
VOLVO COOL?VOLVO COOL?
HELL YEAH!!
OLD FASHIONED.OLD FASHIONED.
NEWSJACKING.NEWSJACKING.
SHARING MYTHS.SHARING MYTHS.
YOUR BRAND?YOUR BRAND?
NEXT???? NEXT????
NEXT GEN CONTENT.NEXT GEN CONTENT.
VIRALSHARABLELIKABLECLICKABLEVISUALEMOTIONAL
NEXT GEN BRANDS.NEXT GEN BRANDS.
MOBILE FIRSTSECRETPRIVATEPERSONALLOCALNICHE
PLATFORM?PLATFORM?
WHAT TO DO?WHAT TO DO?
MAKE CONTACTASK FEEDBACKBE NICEBE AWESOMESTAY FOCUSEDLET'S ROCK!
OFFER:OFFER:
HELPINSPIRATIONVOUCHERS!PREVIEWSBEHIND THE SCENETHE FUN
LEAN & MEAN.LEAN & MEAN.
CREATE.CREATE.
THANKS!THANKS!
LET'S BE SOCIAL.LET'S BE SOCIAL.
TWITTER: @REMCOJANSSENTWITTER: @REMCOJANSSENE-MAIL: E-MAIL: REMCO@REMCOJANSSEN.COMNL.LINKEDIN.COM/IN/REMCOJANSSEN
QUESTIONS?QUESTIONS?
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