Thursday 10.31

Week of 10/28

Advertising and Promotional (Media) Tactics

OVERVIEW:

•OOH (Out of Home)•Includes billboards, wall murals, coasters anything that doesn’t or can’t come directly to the target’s home.•Not a medium that allows for much targeting. Think about bus sides and billboards and stadium signage. None of those things can be run in a way to reach one market over another. They can be placed in locations that are frequented by specific targets but that’s about it. •Production costs for the vinyl boards are usually additional and an extra charge to change creative. Costs are eliminated or reduced with the introduction of digital boards

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

OVERVIEW:

•Promotional Items•Items such as koozies, pens, t-shirts, etc are usually paid for out of the marketing budget. When looking to include them make sure they make sense for the target market and are in line with the goals and objectives of the campaign.

•Other areas:•SEO•Mobile•Coupons

Week of 10/28

Advertising and Promotional (Media) Tactics

Media Plans

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

Week of 10/28

Advertising and Promotional (Media) Tactics

QC: Fancy CakesProblem: FANCY CAKES is a specialty cake business that Jasmyn runs on the side. She custom designs and bakes cakes for any occasion and her designs

start at approx. $40/cake. Currently, her clientele is limited to college students. She would like to

increase awareness of her business and expand her clientele within the Tallahassee community. How

can she increase awareness of Fancy Cakes beyond Facebook and the Student population? Her budget is small because any advertising costs come directly

out of her pocket.

Due: 10/31 (end of class)HW: Read Phase 3, Step 8

Week of 10/28

Thought of the Day:

“By failing to prepare, you are preparing to fail.”

― Benjamin Franklin