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Refrigerated Foods
Tom Day
Group Vice President
Refrigerated Foods
Fresh Pork
Deli Retail/Club
Meat Products Foodservice Affiliated Business Units
Farmer John Burke Dan’s Prize
Hormel Refrigerated Foods
Applegate*
*Expected July 2015 Closing
Refrigerated Foods Brands
Meat Products
Hormel
® REV ® Snack Wraps
Last 52 Weeks…
• Brand awareness = 62%• Meeting trial and repeat rates• 2014 pacesetters – REV #20
Sustaining energy to keep you going.
FOR THOSE WHO ARE HUNGRY™
Broad Consumer Appeal
REV = Anyone, Anytime, Anywhere
52% Male 48% Female
Commercial – Yr. 3 Creative
On-the-Go
Portable Immediate Snacking
Sustaining energy to keep you going.
FOR THOSE WHO ARE HUNGRY™
Hormel
® REV ® Brand Support
On-the-Go
Hormel ® Pepperoni and
Hormel Gatherings® Brands
CAGR 13%
2009 2014
CAGR 7%
2009 2014
Sales Sales
Hormel Gatherings
® Brand
Gatherings Happen.
On-the-Go
HHP: 6%
Meeting trial and repeat rates
Source: 52 week IRI data ending 5/17/15
Hormel Gatherings
® BrandOn-the-Go
We’re as serious about bacon as you are.
BACON TO THE CORE
Hormel
® Black Label
® Bacon
2009 2014
CAGR 13%
Sales
The Premium Set
We’re as serious about bacon as you are.
BACON TO THE CORE
Innovation
Taco Meats
Hormel
® Natural Choice
® Lunch Meat
2009 2014
CAGR 9%
Healthy / Holistic
Sales growth well ahead of the category
Sales
Everyone deserves to eat well all the time.
MAKE THE NATURAL CHOICE™
Natural Fresh Simple
Healthy / Holistic
Hormel
® Natural Choice
® Lunch Meat
Hormel
® Natural Choice
® Brand Support
Healthy / Holistic
Healthy / Holistic
What Comes With It?• Applegate ® brand
• New Jersey based management, marketing, and sales team of ~100 employees
• Market share lead in 6 value-added categories
• Several supplier and manufacturing agreements
• Diverse farmer/grower network
• Retailer relationships in the natural and specialty channels
• Opportunities to leverage Hormel Foods relationships
What Changes Are Expected?
• Applegate will operate as a standalone subsidiary in our Refrigerated Foods division
• No changes to supply chain, product formulas, or company mission and practices
A Track Record for Growth
Net Salesin millions
Refrigerated Foods
CAGR: 6%
2010 2011 2012 2013 20142009
Refrigerated Foods
Tom Day
Group Vice President
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