View
5.710
Download
2
Category
Preview:
DESCRIPTION
how can email help SEO
Citation preview
Top 10 Tips:EmailMarketing
by @TamaraGielen
Tamara WHO?
What I learned about SEO yesterday
• “Social will kill SEO”
• SEO isn’t sexy
• Quality content is key
• Spam makes SEO look bad
• Hiring good SEOs is hard
• SEO is not rocket science
• It’s hard to explain to people what you do
• There are not enough women in this industry(my observation)
Now replace SEO with EMAIL
• Social will kill EMAIL
• EMAIL isn’t sexy
• Quality content is key
• Spam makes EMAIL look bad
• Hiring good EMs is hard
• EMAIL is not rocket science
• It’s hard to explain to people what you do
• There are not enough women in our industry
What I also learned is this…
SEOs are constantly looking for ways to:
• Distribute/market their content
• To understand your users/visitors
• Get m.o.r.e. links
With that in mind, here’s how email can help SEO
Email is the #1 method for sharing content on the internet
Tip #1 Make friends with your email marketing colleagues – they own the list!
Tip #2
Make capturing email addresses your top priority
Tip #3
Identify social media users and influencers
Tip #4
Target social media users with exclusive content and ask them to share it
Tip #5
Publish your newsletter to
Twitter & Facebook
Tip #6 Provide a newsletter archive either on your website, or on an outsidedomain
Tip #7
Use email surveys and analytics to get a better understanding of your users
Tip #8
Email will help you convert visitors through abandoned search & shopping cart emails
Tip #9
Email will help you increase conversion
Email subscribers consistently have a higher LTV
Tip #10
Upper management doesn’t care about how many links you generated
Questions?tamara@tamaragielen.com+32 477 666 930www.tamaragielen.comblog: www.b2bemailmarketing.com
Recommended