Travel trends 2011 tourism digital

TRAVEL TRENDS

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Digital Marketing Manager Thomas Cook Belgium

Founder Social Marketing Forum

Chairman e-mail mkt taskforce IAB Belgium

Blogger @ belgiancowboys.be, molblog.nl , onlinemarketingmanager.be

Co-author of:

TRAVEL TRENDS

3

www.twitter.com/hanssmellinckx

www.facebook.com/smellinckx

www.onlinemarketingmanager.be

Co-author of:

TRAVEL TRENDS

Tourist Brands need to go to the consumer & stop thinking they will come to you!

Socialnomics & a translucent digital world!

http://www.youtube.com/watch?v=3sAZSNavbII

http://www.youtube.com/watch?v=QLd9q88ohUs

Source:Social media tracker - 2010

Don’t ignore the facts

Source:IAB Belgium- 2010

Don’t ignore the facts

Source:IAB Belgium- 2010

Don’t ignore the facts

Facebook

Facebook in Belgium

Self organiser >< organised travelling

BATTLE 1

70%70% 30%30%

Self organiser >< organised travelling

BATTLE 2

Consumer changed

The old recipe:

Buyer travel agent sell

happy traveller

No more a straight line

Trip = not the end

Trip = not the end

Bright new traveller

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Internet allows you to compare

Internet allows you to get the best price

Internet allows you to regroup

mobile allows you the same, but … anywhere at any time

Bright new traveller

YOU changed

Mobile coupon & QR

YOU changed

A visual connected world

YOU changed

Plain video = passé!

http://www.youtube.com/watch?v=T9gH_awoyxo

YOU changed

Mobile City Guidehttp://www.youtube.com/watch?v=H9fwHV6go-E

YOU changed

The mobile city guide:

so far only 1 way information streams, or are there alternatives?

Let’s look at the winterLet’s look winter “sport”

The future now

Web: augmented reality

http://www.youtube.com/watch?v=EtpNx7Y14d0

The future now

Technology allows brands to give instant full experiences

The future now

The complete experience

http://www.youtube.com/watch?v=2Zfu3kIVOQw

Consumer is in control

Consumer is in control

KitKat’s horror story

http://www.youtube.com/watch?v=1BCA8dQfGi0

Consumer is in control

VW’s “may the force be with you”

http://www.youtube.com/watch?v=R55e-uHQna0

Consumer is in control

Brand = dialogue

Consumer is in control

Brand = dialogue

Consumer is in control

Brand = dialogue

38

And than there is…And than there is…

http://www.youtube.com/watch?v=UB606VwC-ik

40

www.twitter.com/hanssmellinckx

www.facebook.com/smellinckx

www.onlinemarketingmanager.be

Co-author of:

TRAVEL TRENDS