Trends in Search Engine Optimization and Search Engine Marketing

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Creativity in Action

Trends in Search Engine Optimization and SearchEngine Marketing

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SEM for over 7 yearsActive Affiliate for over 30 programsTop 10 Affiliate for Commission Junctionin EuropeGenerating over 10 million dollars in revenues for my clients this yearWinner of the Award for outstandingContribution to Affiliate Marketing at CJU Europe 2007 in London

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So, what´s so great about SEO? …

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No, seriously! …

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Alright…

SEO can get you a lot of traffic

-> for free …

That´s great, right?

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Let´s start of with a little quiz to loosenup a little…

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Don´t worry – it´s fun! …

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Let´s talk about SEO

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only focus on Google?What´s the difference of Google, Yahoo and Live? … ☺

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What´s important to rank?

Unique ContentA crawlable site & a good internal link-structureGood titles (and please think of yoursnippet, too!)

And then Links, Links, Links…

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Any kind of links?

Stay away of:

WebdirectoriesArticle DirectoriesReciprocal Linking (Link Exchange)GuestbooksObvious Link-SellersDonation Sites

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But where do I find great links?

What is the best link you could possiblyget, if you would wanna rank for „keyword“

??

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Right here!

Just listen to Google !

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Some other ways…

Google!Search for „Keyword“Or f.e. Keyword + BlogAllintitle / allinanchor / allintextWho links to me? Meinedomain –linkdomain:meinedomain.com

TechnoratiGoogle NewsDel.icio.us / Digg / Mister WongWikipediaDMOZ

AND Your Competitors´ Links!

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What about buying links?

We all know, it´s now evil, but buying Links is still essential for SEO !

Just be smart about it!

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Where can I buy links?

Textlink-BrokersText Link AdsLinklift, Teliad

Linkadge

… or just use your Phone!

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Pro´s and Con´s on TLBs

ProEasy to find links in your nicheTLB does the controlling of correct link-placement

Just one invoice for all your links!

ConLots of overused linkspotsTLBs can be infiltrated

More expensive

I know, it´s a lot easier, but nobody eversaid Linkbuilding is easy!

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Bad paid Links …

Lots of obvious & thematicly irrelevant links in on spot

Footer

SidebarMarked with „Advertisement“ or „Paid Links“… or any other type of „footprint“

Honeypots !

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Good paid Links…

Same theme / nicheOut of the contentOn a site, that´s not selling any otherlinks

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But other then the placement, what defines a great link?

General „quality of the site“Domain-AgeLink- / Domain- / IP-PopularityQuality Backlinks (not part in any linkingschemes, link-buyer etc.)

TRUST !

A quick check -> does the site rank?

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And don´t forget about Hubs & Authorities !

HubsHubfinderTouchGraph Google

Plural-Rankings

AuthoritiesSingle-Rankings

Niche-Authorities vs. Multitopic-Authorities

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Link different

Root- vs. Deeplink (but you can also rootlink a deepkey!)Keyword + Variations„click here“URLYour name

Etc. etc.

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Presell Pages / Hosted Content

Take the trust of a great domain, which isnon-theme related and transfer it to yourdomain!

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Single-Link or Presell ?

Same theme?Single LinkEven reciprocal linking is alright within the sameneighbourhood!

Different theme?Presell Page / Hosted Content

Different theme but only single link?URL

Name

Maybe a Banner?

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The Good Stuff

301 old DomainsKeep your secrets secret!

Noindex, followBlock Slurp

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BUT

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Do you even know where you want to rank?

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Research your keywords!

Keyword-ToolsGoogle Traffic EstimatorOvertureWordtracker (U.S.)Keyword-Datenbank (Germany)

What´s your compitor using?KeyCompete / Compete.com

Track your rivals. Then eat their lunch. ☺

Start an AdWords-Campaign to benchmark yourfavourite Keywords!

and then…

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… Track your Keywords!

Which Keyword is working for you / converting!

… and then start doing SEO on that keyword!

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What will happen in the future?

DON`T WORRY ABOUT IT !

Just:… do solid SEO… offer great, compelling content… get organic (looking) Backlinks

Just let it look naturally!

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Let´s talk about SMO

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The Social Media Sphere

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Why SMO ?

LinksBrandingReach

… what else are you looking for?

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Let´s take a closer look at Digg

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What´s working right now

Top 10 listsHow-To´sCurrent Events (just be fast and accurateplease!)Extreme stuff (biggest, smallest, longest…you get the point…)

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Do your homework!

… and research!

Search for your Keywordon the social media sites, and you´llsee what alreadyworked!

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And don´t try to game thesystem!

Understand what the community likes, and tryto alter your message accordingly!

SMO is not about getting to the frontpageof Digg.com, it´s about the effect thathappens after it!

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Title´s & Descriptions

Simple, Strong& Focused

Use Numeric #s

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Be social!

Interact & ShareCommentNetworks & Friends

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… some more tipps

Use imagesLimit the ads on your site!Offer a summaryNo duplicatesSubmit at the right time

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A personal experience of thedigg effect

The Problem:A german site

… but it worked …

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What happened…

Digg FrontpageHot on Del.icio.us HotlistTop Stumble on StumbleUponHuge Medialinks (TheSun.co.uk)

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The result

Over 300.000 Visitors within a week!Over 5.500 Backlinks (!)And the funniest thing…

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Time left?

What else can we talk about?

Strategies for other Social Communities?Tools & Resources for SEOs / SEMsControlling & Tracking

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… and never forget…

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Visit me:CIA.deMediadonis.net

Listen to me:seoFM.comWebmasterradio.FM

Call me:0172 – 92 1 92 92

Mail me:Tandler@CIA.de