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WWW.TRIMARKCORPORATION.COM
703-891-2600
1T R I M A R K C O R P O RAT I O N
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T R I M A R K C O R P O RAT I O N 2
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T R I M A R K M E C H A N I C A L S E RV I C E S
TRIMARK MECHANICALMission:
Vision:
Values:
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T R I M A R K M E C H A N I C A L S E RV I C E S
MARKET RESEARCH SUMMARY FOR TRIMARK MECHANICAL
Purpose:
This market research summary is provided to guide Trimark Mechanical’s brand strategy and marketing planning. It offers a market snapshot within the following focus areas:
Customer Business Priorities
Buying Behavior
Competition
Competency and Performance
Expanding the Relationship
Referral Potential
Brand Strength
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T R I M A R K M E C H A N I C A L S E RV I C E S
TRIMARK MECHANICAL SURVEY RESULTS
On a scale of 0-10 (10 is the best) how good do you think Trimark Mechanical’s reputation is?
Answers External Internal Total
Averages 8.71 6.71 7.71
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T R I M A R K M E C H A N I C A L S E RV I C E S
TRIMARK MECHANICAL SURVEY RESULTS
On a scale of 0-10 (10 being most visible) how visible do you think Trimark is in the marketplace?
Answers External Internal Total
Averages 4.71 5.14 4.93
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T R I M A R K M E C H A N I C A L S E RV I C E S
TRIMARK MECHANICAL SURVEY RESULTS
Brand Strength Score
Trimark Mechanical’s brand strength measures 38 out of a possible 100
How do we calculate the Brand Strength Score?
The Brand Strength Score is measured on a scale of 1-100, with 100 being the strongest possible brand strength. It is calculated by multiplying the Reputation score with the Visibility score.
What value does knowing our Brand Strength Score provide?
The Brand Strength Score provides a simple and accurate quantitative expression of the strength of your brand within the market at this place in time.
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T R I M A R K M E C H A N I C A L S E RV I C E S
“If you ain’t first,you’re last!” — Ricky Bobby, Talladega Nights
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T R I M A R K M E C H A N I C A L S E RV I C E S
LEARNING TO DOMINATEOUR MARKETPLACETHROUGH A STRONG BRAND
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BRANDING DEFINED
1. An identifier of goods and services
2. A promise of a consistent experience
3. Owning a single idea that tilts sales in your favor
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BRANDING APPLIED TO THE SALES MOMENT“People think in pictures. The Sales
Moment is triggered when the movie of unmet needs playing in your target customers’ minds matches the promise of your product or service. The Sales Moment determines the one idea you should own.”- James Connor, The Perfection of Marketing
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NOT KEY MESSAGES
“Licensed, bonded, insured”
“Quality is our business”
“HVAC, Plumbing ,and Building Maintenance”
“Since 19XX”
“We have fair prices”
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T R I M A R K M E C H A N I C A L S E RV I C E S
TRIMARK MECHANICAL’S VERBAL EXPRESSION
Our work is to make sure Trimark Mechanical can connect with prospects and stand out from the competition.
With the “sales moment” idea in mind – here’s the rest of the story.
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T R I M A R K M E C H A N I C A L S E RV I C E S
WHERE DO WE STAND?Trimark
MechanicalCompetition
Price Competitive ✔ ✔
Quality Service ✔ ✔
Expert Technicians ✔ ✔
Great Customer Service ✔ ✔
Emergency Service ✔ ✔
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How will we differentiate?
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T R I M A R K M E C H A N I C A L S E RV I C E S
WHAT IS IMPORTANT TO OUR CLIENTS• Give me comfortable and happy tenants• Contribute to my professional success• Use technology to prove your performance• Be responsive to my needs
In meeting these challenges, we can plant the flag and claim the landscape.
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T R I M A R K M E C H A N I C A L S E RV I C E S
TRIMARK MECHANICAL POSITION STATEMENT
Comfortable and happy tenants are the most prized of commodities in the facilities and property management business. Our clients understand the essential connection between our services and the commodity that they desire, and therefore value their relationship with us highly. In helping clients to attract and retain comfortable and happy tenants, we make properties profitable.
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T R I M A R K M E C H A N I C A L S E RV I C E S
TRIMARK MECHANICAL MISSION STATEMENT
As a trusted mechanical services firm, our mission is to help our clients be successful by making their tenants comfortable and happy.
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T R I M A R K M E C H A N I C A L S E RV I C E S
OUR BRAND WILL FOCUS ON “COMFORTABLE, HAPPY TENANTS”
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T R I M A R K M E C H A N I C A L S E RV I C E S
LET THE BRAINWASHING BEGIN…..
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Trimark Brand – Staff Orientation (Audio Lessons)
Table of Contents
What is a brand?What is important to our clients?Comfortable and Happy TenantsContributing to the professional success of the people that we serve.Use of technology to transport clients to the site.Responsive to service calls and emergencies, timely in delivering results.
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T R I M A R K M E C H A N I C A L S E RV I C E S
OUR BRAND: WHAT WE SAY, WHAT WE LOOK LIKE
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