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Understanding the message
What is the message
The sender has to give correct information about what hewants the receiver to leave with.
Not what we THINK thereceiver wants to hear
What do you want to happen
●Action●Belief●Awareness●Donation
Beware confusion
Who is the message for!
● You can search throughout the entire universefor someone who is more deserving of yourlove and affection than you are yourself, andthat person is not to be found anywhere. Youyourself, as much as anybody in the entireuniverse deserve your love and affection.
Scientist . Religious audience . Parents . Youth club . Politicians . Businessmen
Promoting the benefits of beef at a vegetarianconference will likely empty your venue no matter how
strong your passion for steak.
A simple message
Donate to World peace -
They need:
Why – should they (Stories, evidence, examples,etc.)
How – do they do that
When – you want them to donate
What – happens when they do
Give it focus
● Do not ramble (know your stuff)● Your purpose must be specifically directed to
interests of your listeners or they will mentallyshut you down.
Be authentic
● Try not to read the message● Don't talk to fast and get carried away● Don't try to be clever and fill your message with
nonsense● The message is what it is● Believe the message
Tell stories
● You need to connect with them emotionally andinspire them to change behaviour or beliefs.
● The more personal and authentic, the morepowerful the response you'll receive. Learn howto construct stories that excite, motivate andcompel people to action.
The message is key
● If you try to cram ineverything you know, youwon’t have time to includekey details.
Keep the message going
● In 5 minutes● In 15 minute● In 30 minutes● In an hour
Your job is to keep that message alive andkicking.
Rinse and Repeat
Summary
● Know your stuff● Keep the message simple● Tell the audience what you want them to do ● Keep focus● Tell stories
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