United brewries , a snapshot by Nitin M Wadhwani

EMERGING NEW MARKETS

Presented By : NITIN WADHWANI

Email : nitin_wadhwani@yahoo.com

Brief :

• Founded – 1857 By Thomas Leishman• UB started in South India in year 1915 • Owner –Vijay Mallya• Multinational Beverages Company • Headquarters –UB City, Bangalore,

Karnataka, India• Revenue - US$ 4 billion (2011)

• Flagship Brand – ‘Kingfisher’(international

recognition consistently)

• Currently Operating in 52 Countries

Top Emerging Markets (Across the globe)

CHINA INDIA EASTERN EUROPE SRI LANKA UNITED KINGDOM

53%

27%

6%

14%

Market Share

United Breweries

SABMiller

Carlsberg

Others

Head Office : UB City, Bangalore, Karnataka Breweries: 14 Owned Company Size : 1001-5000 employees Annual Per Capita Beer Consumption (India) : 1.7 litres 22.3% Sales Growth : FY 2013 Total Brands :Kingfisher PremiumKingfisher StrongKingfisher Strong FreshKingfisher DraughtKingfisher UltraKingfisher BlueKingfisher RedKingfisher BohemiaZingaroUB ExportUB Export StrongLondon Pilsner Premium StrongKalyani Black Label StrongBullet

Cheap Labour & Raw Material Development of Life Style Western Culture Adaptation Low Cost To Services Market Size Increasing Supply Chain Development Effective Distribution System

Provide children with quality education and nutrition as required.

Infrastructure for existing schools. Awareness programmes To make primary health care more accessible

and affordable. Promote conservation of water resources and

facilitate access to clean and portable drinking water.

Political Risk Competitor Risk Market Risk Cost Risk Management Risk

Research before enter in new market Understand the difference between

Market & People Efficient Strategic Planning &

Implementation Monitor Political Environment Partnership with locals Cost Modification

Goal = Expanding Sales Motive = Maximizing Long-term Profits

Few Steps To Adopt:

Differentiation Effective Positioning in Customer Minds Local Laws, Regulations, Policies Implementation of Western Trend in Asian Market

Exporting Licensing Partnership Franchising

Along with :Hard work, Flexibility, Effectiveness, Preparation

Dominant By Few Major Players For The Brands Like Kingfisher Ultra, Kingfisher Blue & Kingfisher Premium are :

Tuborg Green Fosters Budweiser Leffe Blond Carlsberg Elephant

They all Position themselves in “Premium Class”

Other Players For Kingfisher Strong, London Prisoner (Strong Category)

Haywards 5000 Magnum Corona Extra

Dutch giant Heineken has emerged as the largest shareholder in United Breweries.

Heineken Group (Heineken),holds 38.92% equity shares in United Breweries Ltd.(Feb 2014)

The alliance will offer consumers the best portfolio of national and international brands in

India.

UBL's outstanding skills as India's leading brewer and Heineken's global best practices will provide further strength to the business

Source - http://en.wikipedia.org/wiki/Porter_five_forces_analysis

Threats Of Rivalry- Breweries from SABMiller & Carlsberg are the best rivals.

Bargaining Power Buyers/Suppliers- Respected, growing and globally strong brand

Threat Of Substitutes - Magnum, Fosters , Budweiser's, Carlsberg, Tuborg Booster

Threat Of New Entrants- Economies Of Scale

Have a Kingfisher & Celebrate!

Thank You!Connect : in.linkedin.com/pub/nitin-m-wadhwani/42/467/96a/Email : nitin_wadhwani@yahoo.comFacebook : http://www.facebook.com/zeek.wadhwani