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Social analytics for Variety 2013 Entertainment and technology Summit, LA.
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Social Listening for the Content Producer
www.mutualmind.com
Tony EdwardsDirector, Business Development
tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Top 200 channels144B Views
520M Comments1B Likes
Gamers Amateur Fashion Designers
Comedians
Tony Edwards - tony@mutualmind.com - @giddyuptony
1. Post Content Often
Study Identified 5 Common TraitsAmong Most Engaged Channels
2. Engage with Subscribers
3. Link to Other Social Channels
4. Showcase & Group Content
5. Custom Thumbnail Images
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
We must learn the lesson that the music industry didn't learn. Give people what they want, when they want it, in the form they want it in at a reasonable price and they'll more likely pay for it rather than steal it.
~ Kevin Spacey
Tony Edwards - tony@mutualmind.com - @giddyuptony
VS
Tony Edwards - tony@mutualmind.com - @giddyuptony
Shocking ending!
Two thumbs up!
Love it!The best movie I’ve ever seen!
Worst action movie ever!
That was joke!
Tony Edwards - tony@mutualmind.com - @giddyuptony
Over 2M Mentions of Top 25 Movies in Last 30 Days
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
@johncoonsportsBen Affleck as #Batman?! That's as bad as casting John Wayne to play Genghis Khan or Jar Jar Binks to play himself.
@TheincinatorBen Affleck as Batman!? Seriously, didn't the casting ppl watch him as Daredevil? #theregoesthatfranchise
@KrayziecatSOOO sad Charlie Hunnam backed out of 50 shades... heard @iansomerhalder could take part... I accept that:) sexy sexy sexy!
@Smattson23 Super super excited that Jaxs is going to be Mr. Christian Grey in 50 Shades of Grey. TAKE IT OFF.
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
www.mutualmind.com
Tony EdwardsDirector, Business Development tony@mutualmind.com - @giddyuptony
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