Video for good? Good For Video AIM 2012

Craig Moore@spidervideo

Wednesday, June 13, 2012

views3,000,000,000a day

a day4,000,000,000

1,000,000,000,000

views in 2011

Kony 2012 Video

How’d it Go?

Kony 2012 Lead up Videos

Kony 2012 Follow up Video

Success Triggers

Success TriggersStory

Success Triggers

Emotional

Success Triggers

Established fanbase of early adopters

Emotional

Success Triggers

Emotional

StoryEase

Success Triggers

Emotional

StoryEase

Planning

Success Triggers

Emotional

How-tos

Planning

Success Triggers

Emotional

How-tos

Social Media “whales”

Planning

Stumbling Blocks

Long call to action

Stumbling Blocks

Slacktivism

Long call to action

Stumbling Blocks

SlacktivismStory

Long call to action

Stumbling Blocks

SlacktivismStory

Long call to action

Goverment Machine

Stumbling Blocks

SlacktivismStory

Long call to action

Goverment Machine

IRL Champions

Old Spice Video

And now for something completely different

Annoying Orange Video

Ultimate Dog Tease

Take Away

Know Your Audience

Take Away

Know Your Audience

Plan for the Unknown

Take Away

Know Your Audience

Plan for the Unknown

Connect, Converse and Create

Craig Moore@spidervideo

Video for good? Good For Video AIM 2012

Business

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