Want More Clients? Yes, but

Want more clientsWant more clients?

Yes, but...

… you don't like sales?

… you have reached your limits?

… you don't know where to start?

… you don't have enough time?

… you don't know to do it?

… selling feels uncomfortable?

… you are under a lot of pressure?

… you are not a born sales man?

… you hate small talk?

… you dislike manipulation?

… you can think of another million

reasons not to do it?

6 questions to ask yourself & answer precisely!6 questions to ask yourself!

...and answer precisely.

#1 Who's your target market?

Niche = Money

Having a well defined target market is crucial to your and your company's success.

The strategy “Let's see if it's chewing gum... maybe it sticks” which translates into “I think I have a good idea. I'll first prepare the product and then I'll see if anyone wants to buy it” is too risky & expensive.

“You can either be a small fish in a big lake & compete against the big corporations OR you can become a big fish in a small pond & be the only provider!”

T. Harv Eker Founder of Peak Potentials International Best Selling Author “Secrets of the Millionaire's Mind”

#2 How do you reach them?

B2B? B2C? H2H?

“If you aren’t out there interacting with people, you aren’t doing the job. […] You need ways to make sure that you stay in the minds of the people who are important to you in the marketplace.”

Ford Harding Founder of Harding and Company Author of “Rainmaking”

What sense does it make to have a flashy, expensive company website, a profile on Facebook.com, and banners on sales conferences, when your target market are housewives over 50 or busy executives?

Very often well-spent $100 or €100 attract many more clients than $ or € 10,000.00 spectacularly wasted!

#3 How do you tell them?

USP & Sales Copy

“What problems are you the answer to? […] When the stakes are high and the moment is brief, your message has to punch through the over-loaded & ever-shortening attention span.”

Joel RobertsMedia Coach to Best Selling Authors likeJack Canfield (Chicken Soup for the Soul) or Steven Covey (The Seven Habits of Highly Effective People)

Step # 1 is exactly knowing your USP – your Unique Selling Proposition. What makes you stand out? How are you better than your competition?

Step # 2 is putting that into words your target market understands and – most of all – reacts to!

#4 What do you offer them?

Sales Pyramid + Up & Downsell

“There are only 3 primary ways to get more business: 1) increase the number of customers 2) increase the size of the sale and 3) increase the frequency.”

Jay Abraham International Marketing Wizard Business & Sales Coach of Fortune 500 companies

There are two strategies you need to know of & include in your sales & marketing strategy & apply immediately:1) How to get clients & upsell2) How to maintain clients & upsell & downsell & upsell &...

The worst case: you have only 1 product to offer.

Are you represented on the Internet?

Online Branding

“Here’s the secret to personal branding in a nutshell: be consistent. Try your damnedest to be true to the things that make you who you are, and try your best to improve upon those gifts you have, and compensate for the ones you lack.”

Chris BroganCo-Author of Trust AgentsSocial Media & Personal Branding Guru

While you are reading this text millions of recruiters & potential clients are searching the Internet for information. Maybe right now even on you. Are you well represented?

Is your Internet presence giving you a second chance for a first impression? Or are you prematurely eliminated?

Is your company website up-to-date?

SEO? SEM? Conversion?

“The 5 big rocks of Web 2.0 Internet Marketing are: web copy (your website with four crucial elements), web conversion, web traffic, strategic alliance and social media.”

Alex MandossianInternet Marketing Guru

Runs 'Internet's First Blog for Information Marketers'

Ask yourself, “What is the first thing I want a first time visitor do on my website?”. Click somewhere? Call you? Leave their email address?

The ratio of visitors to the 1st action is called conversion rate (CR). The higher the CR, the better the website!

What next?

Do it yourself orWhat next?

Do it yourself

or...

What next?

Do it yourself orWhat next?

Do it yourselfwith help!

What kind of help?

SalesTrainer

SalesConsultant

SalesCoachOR OR OR

SalesTroach

A troach is the best of all three:Why not all 3 in 1?

SalesTrainer

SalesConsultant

SalesCoach =+ +

What is Troaching?

Training, Consulting & Coaching are forms that are equally effective and ineffective.

While they can achieve great results in one area with their specific techniques, they completely fail in others.

Only by combining them, they become strong!

Training+ Consulting+ Coaching= Troaching

The success formula is:

Visit www.Troaching.com for more information!

The full program consists of six to nine“blocks” where one block =

50% consulting (~2.5hrs)

+ 50% meeting (~2.5hrs)½ Training

½ Coaching

The Troaching Program

Request a Sample Troaching Plan on www.Troaching.com!

Let's have a non-obligatory (virtual) coffee. Please contact our 'Head Troach': Sandra@Troaching.comInclude when it's best for you to meet (virtually) & a brief introduction to

yourself & your current situation

Credits

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