Warc conversation

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1 winner (Coca-Cola

Japan)

1 2 3

1 2

2

‘ ’

63%

37% 36%

64%

Asia

UK

12%

44%

32%

12% 9%

39%

36%

16%

WHAT INFLUENCES THE NET PROMOTER SCORE?

8%

6%

5%

81%

Word-of-mouth Competitive activity

Communications Customer experience

1

2

3

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