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March 2008 Version of "Web 2.0 Trends Updated"
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web2.0 Trends UpdatedMarch 2008
Jo, SanKu
조산구Web2.0 Evangelist
KT 차세대 개발 TFT
Shoe Shift
Toddler CEO23 Years Old
$15 Billion3 Years
Game for Ungamers
$175
XoWeb
EverythingoverWeb
web2.0Version
2007
Personalization
For Empowered You• Me Portal• Identity• MEdia: Me as Media
1
Age of Personalization
Information Finds You
HTTP RSS
You to Services Services to You
Personalizationwith Widgets
Tariq Krim, CEO
Our digital life is growing out of controlFocus your attention on what you care
Growth of Personalization
268%
Market Share of Personalization
+7%+15%-2%
of 2007
CardSpace Identity2.0
Google Profile
OpenID
Yahoo’s 248 million usersOne Way or Two Ways?
Social WebParticipatory Communicatory Interactive
2
Ads on mobile phones
Web banner ads
Search engine ads
Branded Web sites
Ads in magazines
Ads on radio
Ads on TV
Ads in newspapers
Requested email updates
Consumer opinions posted online
0% 20% 40% 60% 80% 100%
“I trust:”Recommendations from friends/family
Why Social Value Matters?
Shift
Services(Tool)
Business
Private
Widget/RSSService Empowered Me
2007 josanku
Service
Social Graph
Open Application
Social Ads Network
Beacon
Facebook Social Ads and Beacon
Social Ads Network vs. Google Adsense
Target ads on any web site based on 50M users’ personal information and their activity or interest (collected by Beacon)
MS’s investment of $240M
Advertising is communication
Word-of-mouth viral marketing
Only 20 domains capture a whopping 39% of all our time spent online.
Only 2.1% of our time is spent on Google.com
MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
ParadigmShift
Search
People Web for Connected Lifestyle
Media Information Comm. Shopping
Entertainment
Empowered ME
PEOPLE
InteractiveConversational Participatory
Peopleware/Socialware/Social Computing
Services/Applications/Contents
Mobile
is Web
Voice to Web
3
Cult
30 companies (+Verison wireless?)
Accelerate innovation in mobile
Offer consumers a richer, less expensive, and better mobile experience
The first complete, open, and free mobile platform, Open Mobile OS
CallFreqAn Android Application
Gphone?
Search/Ads
Broadband
web2.0
People Tech
Business
web2.0 + Wibro = Mobile Web2.0 = Real Web2.0Bridging Web and Life(Offline)
+
Enjoy web anywhere in Seoul Korea (upto 4M at your hand)
LocalWeb2.0 is People and Life
Cyberspace -> Realspace -> Real Life4
Online Video 5
18M Hours Video0.75M Years
20K Shows 400 Chs
Metaverse
Virtual LifeMetaEgo
6
Open SourceOpen ApplicationOpen Ecosystem
Browser: Firefox
Open SNS: F8, OpenSocial
Open Mobile OS: Android
OpenID
OpenAds
Microformats
Search
7
Open Application Platform
Facebook F8, OpenSocial, Netvibes
OpenSocial
Open Social Graph
PeopleRank? SocialRankRelationship of People
PageRankRelationship of Web Pages
XHTML Friends Network (XFN)Friend of a Friend (FOAF)
a & d Related through e & c (Open Data)
http://code.google.com/apis/socialgraph/
Facebook Applications
Widget 8
Widget
New Story of WebWild Widgety World
Website vs. Widget
Widget Economy
Distributed Web
Remixed Web
Publishing2.0
Four Widget TypesDesktop Widget
Web Widget
Mobile WidgetWebwag.com, zenzui
Physical WidgetWidgetstation, chumby
Widget
Makers
Content &
Application
Providers
UsersWidget Gallery
AdvertisersWeb Containers,
Terminals
PC/Platform
(Vista, Linux,
Browder, Android)
Web
(Blog, Personal Web)
Mobile
Widget
Station
Developers
Widget Economy
Netvibes Widget EcosystemBased on UWA
Widget StationPersonal Internet Player. Open Source Hardware
Design + Simple + Internet + Widget + Toy + Private
Design + Simple + Internet + Widget + Toy + Private
• More smart and intelligent web
• Smart Data, Open Data– The core is to create the meta data describing dat
a, which will enable computers to process the meaning of things.
– analyze all the data on the Web – the content, links, and transactions between people and computers
• Machines talking to machines
• RDF and WOL
• Web 3.0 ?
The Smart Data Web9
Nova SpivackCEO & Founder Radar Networks
Everything as a ServiceX aaS
Everything on Demand (XoD)
Utility Computing
Software, Application, Platform, HardwareData, Business
10
Connected Life Style
Amazon Web Services: Bigger Than Amazon
• Amazon Elastic Compute Cloud (EC2) • Amazon Simple Storage Service (S3) • Bandwidth of EC2+S3 > Bandwidth of all of Amazon.com’s Global Websites Combined in Fourth Quarter 2007 ($131 Million )
• EC2+S3: No. 7 in the U.S. (BW)• 330,000 developers registered• 200,000 developers who have signed up to use Facebook's platform
News
Entertainment
Search
Shopping
Services & Contents
Personalized Very Relevant
User
Advertisers
Attention EconomyExchange Attention with Services
Attention Market Place
Attention
11
How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
Understanding the New Currency of Business
Online Advertising
2008
-$27.5B (9.3%)
-SNS: $1.5B
-Video: $1.3B
* eMaketer.com
Attention to Attraction
Ads as Contents
Web2.0 Korea
Web2.0 vs. Web0.2 12
What is Next?
When?
Their Success to be Their Threat in Korea
X X ?
Bring the Vitality of Innovation to Korea
Open Ecosystem or Bubble
Market Size
+70%
…
+30%
……
… …
Big Picture
and its Impact
KT Web2.0
1. Make People’s Dream Come True with New Values
2. Bring Innovative Culture of web in Korea with Open Ecosystem: Win Win Win
KT for/by/of People (Users and Partners)By Love
KT is People & Love
KT with 100 Year History of Connectivity
How to Love People web2.0ly
Richard MacManus
Dion HinchCliffe
Credit
Marry MeekerMichael Arrington
JoSanKu@KT.Com
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