View
163
Download
0
Category
Tags:
Preview:
Citation preview
#talentbites
#talentbites
EVPs – beyond the theory
Graeme WrightStrategy Director, Havas People
@Grey101
#talentbites@Grey101
#talentbites
What is the theory
Employer Value Proposition vs Employee Value Proposition
@Grey101
#talentbites
Knowledge does not equate to emotional engagement.
People may understand a message but it makes
little difference unless they care
@Grey101
#talentbites
EVPs work when they generate an emotional and
experiential connection between an individual and
an employer or potential employer.
@Grey101
#talentbites@Grey101
#talentbites
What makes a successful
EVP implementation?
@Grey101
#talentbites
Authenticity
@Grey101
As a starting point we need to help people recognise the stories they have to tell, and tell them in a natural, believable and compelling way
#talentbites
Orange Connection
@Grey101
14 sites
2 photo-booths
2 days on each site
+ 500 testimonials
#talentbites@Grey101
#talentbites
Senior Leadership Endorsement
@Grey101
#talentbites@Grey101
We’re looking for talented, driven and ambitious
people who can become our Future Leaders. The future of our company will be defined by you.
Carlos Brito, CEO
#talentbites
Buy-in
@Grey101
#talentbites
Ipsen
• Accountability
• Agility
• Team spirit
• Result-orientation
@Grey101
#talentbites
Leadership management seminar
@Grey101
#talentbites
‘Letter of commitment’
@Grey101
#talentbites
Team spirit – ‘wake up’ video
@Grey101
#talentbites
Respect organisational purpose
@Grey101
#talentbites
Segmentation
@Grey101
#talentbites
1,000 BRIC
professionals
@Grey101
#talentbites
Personality
@Grey101
#talentbites@Grey101
#talentbites@Grey101
#talentbites
Adaptability – an EVP should last
@Grey101
#talentbites
Levi’s – 1980s
@Grey101
#talentbites
Levi’s 2014
@Grey101
#talentbites@Grey101
• Leadership
• Buy-in
• Authenticity
• Respect organisational purpose
• Segmentation
• Personality
=
• Longevity
#talentbites
View more at
talentbites.com
Recommended