What's Changed in Webinars?

Your Webinars are Soooooo 2008How they’ve changed and What’s Working—or Not

Wayne Turmel•President,

GreatWebMeetings.com•Presentation skills trainer

and coach

Our time together•How webinars have changed in the last 3

years•Trends and research•More than lead generation•Now low-tech companies are using them•Why they shouldn’t be left to the interns

2 Types…•Lead generation/awareness webinars

▫Free ▫Expand your database▫Brand creation▫Channel education▫Cheap website content

•Webinars as products▫$$$$$▫Get your “Intellectual Property “(IP) widely

distributed

Get over it…..

Why do Webinars?•Save marketing $$$$$$•Generate leads•Expand database•Create website content•Establish expertise•Promote your brand•Create partnerships

Webinar Growth

40%

When you say “webinar”…•Traditional marketing webinar- “come

learn about us”•Establishing expertise - “learn about the

industry” from us•Training/build long-term relationship•Recorded webcast- website content, small

doses

What’s Changed?•More competition•More focus on education•Fewer attendees, better sales cycles•Technology is wayyyyyy easier

Formats•Straight demo•Ongoing education series•Expert interviews/radio show•Pre-recorded•Video/webcam

The Purpose: To Drive Sales

Why Do Webinars?

10%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Educate prospects or customers

Generate new leads

Position company in mar-ketplace

Move leads to sales

Add names to opt-in list

Create recordings

Who Uses Webinars?1. Software/tech2. Professional services3. Associations4. Financial services5. Education

Why Bird Seed?

Why Kaytee Does Webinars

•Channel education•Website content•Brand awareness

What Do Companies Like•Inexpensive•Expand geographic

reach•Level playing field•Partnering

opportunities•Repurposing for web

content

What Don’t They Like•A lot of work•Working with

technology•Presenters aren’t

comfortable•Disappointing

results

Biggest Mistakes•Casting too wide a net•Making it about you, not customers•Handing it off to interns•No clear call to action•Poor preparation•No standard processes•Poor presentation

▫Speaker preparation▫Lack of interaction▫Inappropriate audience analysis

What’s the difference?•Positioning can mean 300% increase•Repeats increase leads•Series increases brand awareness and

conversion•Lead tracking and followup are key

The thinking has changed•2008- generate new leads, get people in

the pipeline•2011- create loyalty, convert leads, keep

them longer

So what????•Observe a few webinars and make notes•Talk to all stakeholders•Make it part of your marketing strategy•Treat it like the project it is

6 Weeks to a Great Webinar E-version•$15 by paypal•Just drop an email to

wayne@greatwebmeetings.com

•Includes the visuals from this webcast

Happy To Help

Wayne@GreatWebMeetings.com

+1 630 5451934Skype: greatwebmeetings.comTwitter @greatwebmeeting