View
539
Download
0
Category
Preview:
DESCRIPTION
Citation preview
www.nutpak.or.ke
Nut Processors
Association of Kenya
Promotions for Prosperity session presentation
Macadamia Symposium
Brisbane, Australia. By Charles Muigai
Kenyan Macadamia
Organic by default
Traceability and Quality Benchmarks
• Licensing of all Macadamia handlers from farmers, transporters, processors and Exporters
1
• Development of standard quality parameters to be upheld by all Macadamia processors including opening and closing dates of the crop seasons.
2
Macadamia Revitalization and
Expansion Program
Ministry of Agriculture
Horticultural Crops Development
Authority
Macadamia Revitalization and Expansion
program.
Nut Processors Association of Kenya
Macadadamia Growers Association
of Kenya
Key Highlights 1. Grow the industry by
providing one Million
seedlings in the next five years
2. Uphold local processing and
sustain ban on export of in-
shell Macadamia
3. Streamline the industry and
position Macadamia as a prime
nut
4. Brand Kenyan Macadamia and
create brand recognition
internationally
NutPAK Strategy: From Farm-gate, National to Global Engagements
Receive new
international
investments and
technologies
Achieve
sustainable and
competitive nuts
industry growth
Use new
capacity to
enter global
market
Integrate national
Association with
regional Integration
platforms/Agenda
Invest in
ancillary
infrastructur
e and
enabling
Policy
Reach out to
smallholder
farmers Establish National
Platform
1
3
Integrate into
Regional Platform
2
Compete
Globally
Reach out to
regional Nut
Processing
Associations
Set up a
national Nuts
Quality
Standard
Leverage
local
partnerships
Build trading
capacity with
continuous
cooperation
Looking into the future with confidence : Kenya’s Potential
• Embed with Kenya's heritage.
• Sports and best of Kenya
Brand Essence
• Crunchy and Crispiness
• Great taste can easily blend other macadamias
Unique Selling Point
Export of In-shell is
illegal
•Quality from farm level
assured
•Days of premature
harvesting
•HCDA now licensing all
handlers and processors.
Promotional and Marketing
Activities Promote quality Macadamias from farm-level
Improve processing and making NutPAK members to be HACCP and ISO certified.
All NutPAK members to Comply with FDA & USDA requirements
Linking our Macadamia products with Embassies in Key markets including making Macadamia part of Governments promotion of Kenyan products internationally under ‘Brand Kenya’.
Advertising to promote and grow local consumption.
Direct sales of finished brands to supermarket stores abroad
www.brandkenya.co.ke
U.S Food And Drug Administration
Buy Kenyan, Build Kenya
Prospects: International
Markets
Looking into making tangible forward contracts (forward sales)
Enter our brands in the supermarket chains across Europe, America, China and Japan.
We have a positive outlook owing to heatlthy eating habits that the world population is embracing. Need to amplify the nutritional and healthy benefits.
Great Origin attributes!
Thank You.
Great Taste
Macadamia
grown on
Volcanic soils
along the
Equator
Great Runners
The Mecca of
Athletics!
Lake Turkana
Cradle of
Mankind
Home to
Big Five
The First ever
Mobile phone
money transfer
Great Rift
Valley
Home to World's Best
Coffee
Snow
Capped
Mt. Kenya
Maasai
Mara
Eighth
wonder of
the World
Recommended