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A webinar on 'Why a Business Should Care about Social Media?, presented by Digital Vidya co-founder Pradeep Chopra. It highlights the opportunity of Social Media for Businesses in promoting their brand, engaging with their customers and acquiring new customers.
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© Digital Vidya
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Why care about
Social Media?
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February 4, 2004
A man broke up with Erica, his
girlfriend, in a Harvard Bar
Didn’t want to keep the bad feeling to himself.
He created viral that compares girls to barnyard animals
His name is Mark Zuckerberg & the viral was Facebook
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What is Social Media
Marketing?
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“The process of reaching out to and
engaging with your customers/users through
Social Media (FB, Twitter, YouTube etc)”
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Timings can‟t be Better!
Opportunity to build competitive edge
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Quiz Time!
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_____ is the 2nd Largest Search Engine!
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Platform Global India
No of Users (Million)
550+ 20+
200+ 5+
90+ 8+
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Search for your name on Google!
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Is Social Media just about Sales &
Marketing?
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SalesIdeation/Pro
duct Dev
HR
CRM
Marketing
NO
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Let‟s look at some Interesting Success Stories!
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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89,22,844 Views | 20,223 Ratings
Blendtec „Will iPhone Blend?‟
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Inviting Friends
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Gunpowder Restaurant
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Visit http://www.MySunShineCandles.com
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Tweet 2 Order
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Reputation Mgmt
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Personal Example
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LinkedIn Company Pages
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A Video can ruin the brand build over
decades
Costed them 50m US$
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Apple Macbook: Online Reputation
1 Review – 60,000+ Views
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What are you waiting for?
Do you think you have an option?
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“Talking to them is like talking to a Friend
who happens to sell Shoes.”
The Ultimate Victory!
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Stay Connected!
http://linkd.in/dv-grp
http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya
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Thank You!
Q & A Time
Want to leverage Social Media for your Business?
Join us in our next Bootcamp!
Special 10% Discount: Register Online & Use ‘10web’
Mumbai Delhi Chennai Bangalore
Social Media for Business Mar 4, 5 Mar 11, 12 Feb 18, 19 Feb 25, 26
Twitter for Business Mar 3 Mar 10 Feb 17 Feb 24
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