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Why is Marketing Important?
Marketing helps in….
Introducing and Gaining acceptance
of new products
Inspires Enhancements in
In existing products
UnderstandingCustomerNeeds
Builds Demand for
Products & Services
Which creates
Jobs
CEO’s recognize the role of
marketing in ……
A loyal customer base
Building
Tangible
Assets
Marketers need to decide -
• What features to design?
• What prices to set?
• Where to sell products or services?
• How much to spend ?
Is really important…
By-
Himank Airon
MnC
IIT-BHU
References
• Marketing Management , 14E by Kotler & Keller• http://static.headline.kz/assets/images/2012/09/74f3cc343abd6819
3111570d73641c33-fbpost.jpg• http://static6.depositphotos.com/1091429/641/i/450/depositphotos
_6411375-3d-marketing.jpg• http://www.1e.com/blogs/wp-
content/uploads/sites/78/2015/05/Ask-Sam-1E-Product-Information.jpg
• www.Slideshare.net• http://www.diaspark.com/Jewelry_software/images/feature/erp/scala
ble-to-adapt-your-growing-business.png• https://www.cardelmar.co.uk/blog/wp-
content/uploads/2015/03/Car-Hire-Counter-Check-In.jpg• https://pbs.twimg.com/media/CDCj3dPVIAMEF2S.jpg:large• http://blog.serviceevaluation.com/wp-
content/uploads/2015/04/iStock_000038176862_XXXLarge.jpg
Disclaimer
These slides were created by Himank Airon , IIT-BHU during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )
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