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Why my next boss should be a FARMER. Because he will take care of us like he takes care of his farm. He manages, he cultivates... not like my actual boss that does things every day differently... and inconsistently. A farmer has no choice... work hard and be consistent ! That's the boss we all want to have !
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INNOVATION LESSONSIm
ag
e :
co
urt
isy
fre
ed
igit
alp
ho
tos.
ne
t -
SD
Ma
nia
MY NEXT BOSS
SHOULD BE A
FARMER
IN THIS TIME OF CRISIS…
MY NEXT BOSS SHOULD BE
AN INNOVATION WARRIOR
AND ACT LIKE A…
FARMER
Not isolated like the old one…
Detail of the Middle Age Calender « Les_Très_Riches_Heures_du_duc_de_Berry_mars »
But like this modern guy…
BECAUSE….
HE FORECASTS
My farmer…
• LOOKS AT THE MARKET
–what can I sell best next year ?
• LOOKS AT THE EXISTING
–Will I have bad weather like this year?
• ESTIMATES EXTERNAL RISKS
–Is it going to rain even more next year ?
• DISCUSSES WITH HIS PEERS
–The power of networking
SO MY FUTURE BOSS SHOULD KNOW….
– Where the market could be heading to !
– What is going to be hot next year !
– What customers are going to buy !
– What risks are attached to it !
– How much ressources he needs to make
things happen next year
– And the best mix between his different
portfolios
AND MY FARMER,
HE MASTERS
THE ART TO
FOCUS
My farmer…
• KNOWS WHAT TO PRODUCE AND WHAT NOT…– He doesn’t jump on everything that moves !
• HE CREATES FOLLOWING COLLECTED EXTERNAL DATA– Hours of sun… hours of rain… market needs
– He doesn’t invent a market…
• ONCE HE STARTS SEEDING… HE CONTINUES UNTIL THE END– The power of networking
So MY FUTURE BOSS SHOULD KNOW….
– How to focus
– How to analyze market data and market
perceptions
– How to detect 2 or 3 products to leverage
risks
– Change but stay consistent in what he is
doing
WHILE MY FARMER…
HE MASTERS
THE ART TO
SELECT
• WHICH SEED SHALL I PICK ?
–What is the best way to seed it ?
• ON WHICH FIELD WILL I SEED IT ?
–Integrate limitations of the field(market)
• WHICH MIX
–Several seeds for several fields to createthe best mix for next year
WHILE MY FARMER…
HE
THINKS
LOGISTICS
IT IS ALL ABOUT LOGISTICS
– Where do I buy the best seeds ?
– Where do I store it ?
– The best time to seed ?
– Does my ground need treatment before
seeding ?
– Are my machines ready to seed ?
– To who am I going to sell it ?
MY FUTURE BOSS KNOWS….
– How to create innovative teams !
– How to create for them the environment
to be innovative
– How to receive lots of ideas !
– How to value those ideas
– How to create an idea-portfolio
– How to…
WHILE MY FARMER…
HE
INVESTS
My farmer
–He invests in tools to work more
efficiently… not in nice to have
–But also in basic technology to stay
connected with the market place
Looking to the rate of companies with less than
5 employees connected to the Internet…
Farmers are in the TOP 3, just behind IT/Web
companies.
So my next boss
–Should invest in equipment so the job
can be done easier.
• No buzz… just efficiency
–Should understand that technology can
make a difference.
• Not buzz… just to stay connected with
reality
MY FARMER THEN….
HE
SEEDS
TO COLLECT
My farmer
–He prepares the soil so the seeds have
the most change to succeed
–He picks the best moment to seed
–He uses the best material to seed
–He looks to weather conditions and
adds water or does extra irrigation
SO MY FUTURE BOSS HAS TO…
– Prepare the ground of innovation
– Launch the innovation project on the
right time
– Creates the right environment
(equipment + people + workflow)
– Gets the things done at the right time
THEN MY FARMER…
HE NURTURES
• He then starts managing his project
–He monitors the product• How is it growing ?
–He looks to the environment
• Is it raining/dry… => sprinkling
• Insekts … => pesticide
• Growth … => extra fertilizer
SO MY FUTURE BOSS HAS TO…
– Feed the innovation project with the
right intentions and ressources
– ????
– ???
– ???
– …
NOT TO FORGET THAT MY FARMER…
HE OPTIMIZES
– Where do I buy the best seeds ?
– Where do I store it ?
– The best time to seed ?
– Does my ground need treatment before
seeding ?
– Are my machines ready to seed ?
– HE USES NEW TECHNOLOGIES
– A SMARTPHONE TO SEE HOURLY
WEATHER CONDITIONS
– EMAIL ALERTS TO TRACK PURCHASING
RATES (like on the STOCK MARKET)
NEW TECHNOLOGIES
MY FARMER…
HE COLLECT
WHEN TIME IS
READY
– When Weather forecast is positive
– When Stock prices are at high
– When he is ready but others aren’t
AND MY FARMER…
HE
ALWAYS
LEARNS
ONCE COLLECTED
• HE LOOKS AGAIN AT THE MARKET
–what can I do now that deliver better
next year ?
• WHAT WORK METHODS DO I HAVE TO
ADAPT TO DO BETTER NEXT YEAR ?
– product shift, better time to market…
STEP SIX
TRANSLATED
INTOINTOINTOINTO
BUSINESS
– HE MASTERS PLANNING
– HE MASTERS THE ART TO FOCUS
– HE MASTERS THE ART TO SELECT THE
BEST PRODUCTS
– HE ALWAYS THINKS LOGISTICS
– HE KNOWS HE HAS TO NURTURE TO
COLLECT LATER
– HE COLLECTS AT THE RIGHT TIME
MY BOSS….
SO MY NEW BOSS SHOULD
DEFINITELY BE A FARMER
Cre
dit
s:
fre
ed
igit
alp
ho
tos.
ne
t –
Sim
on
Ho
wd
en
OTHER ADVISE CAN
BE FOUND
IN MY LATEST
BOOK…
AVAILABLE FROM
ALL AMAZON
STORES
(paperback + kindle)
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