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Mobile is growing and companies should see if this is the right fit for their strategy. Let's find out. Be sure to check out the other presentations we gave at our LBi Client Afternoon.
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Why your business needsa mobile strategy
21 September 2010 LBi 3
21 September 2010 LBi 4
5LBi21 September 2010
Which brands / flavours ?
Blackberry
iPhone/…
Android
Calling is only one of the multiple activities (only 3% do only calls)
Downloads “application”
Activate wifi (50%)
Use the mobile internet (14% weekly access, 7% daily access)
Smartphones users :
21 September 2010 LBi 8
Mobile « app » market data
The Apple eco-system
10LBi21 September 2010
Applications
BooksiPhone – iPod touch
iTunes Store
Music iPod
iPad
On July 11, 2008 the store opened. 10 millions app downloaded the first week end.6 months later : 500 millions app downloaded.9 months after opening : 1 billion apps downloaded…
The app stores dynamic
11LBi21 September 2010
itunes app store iPhone – iPod touch
Androïd Market
14% of mobile subscribers have downloaded an app in the last 30 days
Average number of apps: Smartphone: 22
- BlackBerry: 10- iPhone: 37- Android: 22- Palm: 14- Windows Mobile: 13
And Nokia, Palm, Windows, ….
2. (Some) Mobile apps for today’s user
Starwood Preferred Guests (Customer support)
SiXT
Mercedes mbrace
Viper Smart Start
Take me to my car !
AAA Roadside
AXAdent
3. (Some) MOBILE APPLICATIONS for the energy savers
Oxxio (NL)
Solar Checker
British Gas
4. Mobile apps for Telecom users
My 02 (Telefonica UK) - Vodafone
An iPhone application with:
• Live TV
• Timeshifting
• Twitter overlay
• Electronic Program Guide (EPG)
• Buy functionality
• ‘Share” functionality
2. (Some) Mobile apps for Retail …
Ikea
36LBi21 September 2010
37LBi21 September 2010
Scannez, comparez les prix et économisez !
Cette application vous permet, à l'aide de l'appareil photo de votre iPhone, de scanner les codes barres présents sur les emballages de produits de grande consommation. Vous pourrez comparer en un clin d'oeil les prix pratiqués par les marchands du web.
Voucher Cloud (UK)
Voucher Cloud (UK)
Cheap Gas !
Thousandsof Brands …
SHOP STYLE
Jump to online store (web) for partner store
The future… ?
The future of Screens … in 2014…
21 September 2010 LBi 44
Let’s talk soon!info@lbigroup.betwitter.be/LBi_Belgiumlbigroup.be
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