Winfield Presentation Part1

Section 1:The Future of Customer

Communication

Section 3:Productivity & Application

Section 2:Blogs. Twitter. Facebook

The Pact

Did You Know?

Consumers are changing

People

Customers are people first.

Community

EngagementAttention

It doesn’t judge.Or matter.

The networked world.

24.7

3,000,000,000

4,500,000,000

91%

48%

Borders no longer exist

Language is Secondary

“It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time,

each experiencing the chat in his or her tongue.”

-Vint CerfVP of Google

1.5 Billion People have Internet Access

300 Million have Home Access

47%spend five or more

hours a week online

23%spend ten or more

hours a week online

The online technologies and practices that people

use to share opinions, insights, experiences, and

perspectives with each other.

BlogsSocial Networking

WikisPodcastsVodcasts

Online Video

• Baby Boomers are the largest growing sector on the Internet

• 89% use Social Media to talk to Friends

The average age of a social media

user is 32

• 57% of Internet Users have joined a Social Network

• 70% of Americans use Social Media– 93% say companies should have a

social media presence– 83% believe companies should not only

be present but interactUniversal McCann, Wave3

Silence is not an option.

Universal McCann, Wave3

Group Activity

Silence is not an option.

How do we utilize the future?

Why Consider SM?

• Cheap Communication• Grow Your Database• Extend Customer Reach• Direct Customer Feedback• Expert Opinion• Regular Subscribers• Customer Relationship Development

• Ease of Use• Reduce operational costs• Market Research• Network with Peers• Constant personal development

Internal Development

• Customer Connection• Readers Can Subscribe (blog)• Helps establish relationships• Ability to Share• Reach customers where they “live” on the

Internet and on mobile devices

External Marketing

Farmers are using social media to set the record straight on agri-issues

Customers are people first.

Steps To BuildingOnline Relationships

Be Authentic

• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do

Break