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Winning the Local Search GameA 5-step process for dominating your local search landscapeGetting your local business to come up early and often when a prospect searches online for local products and services is crucial for the small local business these days.Increasingly, the search engines are creating ways for local shoppers to more easily find businesses in their towns and communities and you need to know how to take advantage of these new tools and tactics.If surfers and mobile phone shoppers can’t find your business in local search, you don’t exist to them – don’t get left out.
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HelloHelloPatrick W. Giammarcowww.pwgmarketing.com
Email:patrick@pwgmarketing.com
Twitter:twitter.com/pwgiammarco
LinkedIn:linkedin.com/in/patrickgiammarcoledo.ning.com
Winning the Local Winning the Local Search GameSearch Game
A 5-step process for dominating
your local search
landscape
• 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
• 74% of internet users perform local searches (Kelsey
Group) • 61% of local searches result in purchases
(TMP/comScore)
• 54% of Americans have substituted the internet and local search for phone books (comScore)
• 35% of all searches are local (DM News)
The Steps
1.Make your web pages local friendly
2.Build out your local search profiles
3.Get proactive in the review game
4.Get listed, cited and mentioned5.Spread the local social love
Make Web Pages Local Friendly
1.Geo content2.Links and external anchor text3.Community resource4.Local contributors5.Local landing pages
What Makes It Geo
1.Addresses2.Maps and more3.Meta data4.Hcard and snippets5.Local/mobile keyword
Geo Resources
1.Meta tag – http://bit.ly/gWiODv2.Hcard – http://bit.ly/ffCW5Z
Build Your Local Search Profile
1.Claim – Place, Yahoo, Bing2.Keywords, categories &
descriptions3.Add video and images4.Google tags and Google Boost5.Rate and review - Hotpot
Build Your Local Search Profile
1.Org name2.Description3.Category (5)4.Service area5.Images (10), video (5)
Resources
1.Google – google.com/places2.Bing – bing.com/local3.Yahoo – local.yahoo.com
Get Proactive in the Review Game1.List, claim and build2.Use it to make you better3.Monitor profiles4.Get proactive5.Consider advertising
Review Sites Beyond Search Engines1.Yelp.com – check in offers2.Insiderpages.com3.Citysearch.com4.Local.com5.MerchantCircle.com
Generate Reviews
1.Ask for references2.Repurpose and post3.Teach reviewing4.Give reviews – Hotpot5.Hold a review event
Get Listed, Cited and Mentioned1.Data compilers2.IYPs3.Memberships4.Check my listing – getlisted.org
Get Listed, Cited and Mentioned1.infoUSA2.Localeze3.Universal Business Listings
Spread the Local Social Love
1.Start a local group online2.Find and network with local
bloggers3.Hold Meetups and Tweetups4.Find local leads – 7 ways to
search Twitter5.Places – Facebook, Foursquare
and Twitter6.Location games
Local Search Pro
• 4 Sessions – delivered weekly
• Tutorials, videos, audios, how tos
• $99
Thank Thank YouYouPatrick W. Giammarco
www.pwgmarketing.com
Email:patrick@pwgmarketing.com
Twitter:twitter.com/pwgiammarco
LinkedIn:linkedin.com/in/patrickgiammarco
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