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How you choose to describe and talk about your company's products and services to others is the most important business decision you could ever make. If you think that's a bold statement then stop to think for a moment. What else is more important than what your buyers, existing and potential, think of you? This presentation talks about the vital USP concept, your UTTERLY SEDUCTIVE PROPOSAL, and makes a convincing case for it being at the centre of your most vital business activity...YOUR MARKETING. Tim Coe tim@myusp.biz www.myusp.biz 01590 672282
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