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Halyard ConsultingHow Guest Blogging Can Make You PopularJune 9th 2012
About Halyard Consulting
● Founded: 2007● Owner: Jonathan Goodman● Focus: Small Business Inbound Marketing● BFA: Ringling College of Art & Design● MS: College of New Rochelle● MBA: Fairleigh Dickinson University
Mr. Popular!!
You Should Know
● Backlinks: An anchor text that exists on an external website, that when clicked, brings you back to your website. One of the 200+ signals Google uses to determine a website's value and rank in the search engine results.
● Canonicalization: Web content that has more than one
possible URL. Having multiple URLs for the same content can cause search engines to prioritize the wrong URL.
Google Algo Updates
Panda (Feb 2011) - Low Quality Sites Penguin (April 2012) - Webmaster Guidelines Violations
Click-Thru Rates
Inbound Marketing
Site that offers:● Unique Research● Informed Opinions● News/Trend Analysis● Multimedia Content● Authentic Expert Contributors● Quality Discussion/Interaction
Referenced by industry blogs
Mentioned in news publications
Cited at conferences + events
Liked/Shared on Facebook
Links are Tweeted
Answers on Q+A sites reference its
resources
Forum discussions link to its pages
People email links to each other
Writing Content
Primary Keyword: Deck Sanding
Deck Sanding
Deck Sanders
Deck Refurbish
Deck Restoration
Client Site External Blog A
External Blog B
External Blog C
Alerting Google
Deck Sanding
Client Site Deck Sanders External Blog A
Deck RefurbishExternal Blog B
Deck Restoration
External Blog C
Google Webmaster
Fetch as Googlebot
Client Google+ Page
Backlink to Client Site
Finding Blog Sites
● Curated Lists:○ list of *blogs○ list of * websites○ list of * blogs inurl:resources
● Top Lists:
○ top 10 * blogs
● Guest Writers○ guest writers wanted *○ guest blogger wanted *
Guests on My Site?
● Good Karma● Gain New Followers● Even More Backlinks
Warning!!
Just Say No!!
Google Webmaster Tools
Google+
Mr. Unpopular
Thank You!
Phone: 800-641-9157Email: jgoodman@halyardconsulting.comWebsite: http://halyardconsulting.comTwitter: HalyardConsultFacebook: HalyardConsulting
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