WordPress North East - capturing more sales from your customers - January 2016

@wpnortheast

Welcome!WordPress North East

January 2016

Improving your WordPress website

for more sales

@PeacockCarter

Why bother?

Why bother?Does your website have unnecessary barriers for customers?

Then you’re probably losing easy sales!

Make it really easyto contact you

@PeacockCarter

Yoast SEOMeta descriptionsXML sitemapsBlocking unneeded WordPress

archivesBreadcrumbs

Use social mediafor a longer term

relationship

@PeacockCarter

Make it really easyto trust you

@PeacockCarter

Make it really obvious what you do

and where

@PeacockCarter

Don’t keepcustomers waiting!

@PeacockCarter

WordPress speed checklist1. Minimise image file sizes2. Server performance + caching3. Compress JavaScript/CSS4. Disable unnecessary plugins5. Monitor this regularly!

Don’t make customers work to

contact you!

@PeacockCarter

A guide to optimising contacts1. Show relevant contact details on every page

2. Minimise contact form fields

(Fax? Subject? Company name?)

3. Provide multiple ways to contact you

(Failed contact forms, lack of email address)

Use images to reinforce customer

expectations

@PeacockCarter

Analyse your website for

content gaps

@PeacockCarter

Provide answersbefore customers

have to ask!

@PeacockCarter

Questions?

@PeacockCarter

Had fun? Learned something?

@PeacockCarter

facebook.com/peacockcarter