WP3 presentation - OpenArch Conference, Modena 2012

Introduction to WP3Introduction to WP3

WP3 – Dialogue with the VisitorWP3 – Dialogue with the Visitor

Hannah Fraza, Marc van HasseltWP3 partners: Archeon (NL), Viminacium (SI)

April 12th, 2012

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What is WP3 all about?

What is WP3 all about?• Enhancing the visitors’ experience • Measuring the quality (and thus improving it)• Increasing the competence of the sites

involved (workshops, seminars)

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Themes for WP3 and seminars

Themes for WP3 and seminars• Get the story right!

– What do we tell and why?– Stories catered to the site and the visitor– Stories created to reflect local history and identity– Stories created to

increase awareness of international history and identity

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Themes for WP3 and seminars• The visitor experience

– Evolve by measuring our quality– What will the future visitor expect from us?– Benchmarking

• Didactics– Learning from each other– Experience and knowledge

outside our sector– An academic approach

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Method

Method:• Organising workshops and seminars.• Look into “best practice” in the cultural tourism

sector.• Invite external specialists.• Preparing and following up

with help from external experts with regards to the three themes.

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3 Seminars1. Setting the stage

20 – 24 April 2013, Archeon (NL)

2. ImplementingMay-June 2014, Kierikki, (FI)

3. Conclusion and path

forwardSeptember-October

2014, Viminacium (RS)

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Outcomes

Outcomes• Workshops on how to deliver a good,

coherent story of the site

• New knowlege and ideas how to improve the visitor’s experience

• New methods of instruc-

ting your staff

• Routines for measuring

the visitor’s experience11

Products• A Booklet: (How to write the) “Stories of

your Site”

• A report / analysis by every park of their own situation regarding intangible heritage and how to improve it.

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Any Questions?