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X-cultural Communication as presented at the University of Applied Sciences/ Communication Design faculty between 2004 and 2008 in Constance. Dimensions of culture according to Fons Trompenaars and Charles Hampden-Turner.
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Cultural Di7s
Culture
Individualism/ Collectivism
Time Orientation
Masculinity/ Femininity
Uncertainty Avoidance
Power Distance
Culture
Individualistic or selfish?
On time?
Distinction between male and female?
Minimizing uncertainty?
Different levels of power?
Culture
Individualism/ Collectivism
Time Orientation
Universalism/ Particularism
Neutral/ Affective
Specific/ Diffuse
Achieved/ Ascribed
Status
Internal/ External
Orientation
Individualism
Communitarianism
We seek individual happiness.
We are born into a
family.
I decide
on my own.
We serve society.
Sequential
Synchronic
I easily change
plans.
We depart on
schedule!
Past and Present
Future
We are oriented towards
the future.
We are proud of our past.
Universalism
Particularism
Rules apply equally.
We need to count on our friends.
Neutral
Affective
We are in control of our feelings.
We show we are excited!
Specific
Diffuse
A friend is a friend in all respects.
My life is divided into business and private.
Achieved Status
Ascribed Status
What we have accomplished so far …
I have an undisputed position.
Internal Orientation
External Orientation
We can dominate nature.
We have to adapt to external circumstances.
Culture
Individualism/ Collectivism
Time Orientation
Universalism/ Particularism
Neutral/ Affective
Specific/ Diffuse
Achieved/ Ascribed
Status
Internal/ External
Orientation
Culture
Individualistic or selfish?
All at once?
Rules or relationships?
Do we display our emotions?
How far do we get
involved?
Do we have to prove
ourselves?
Who is in control?
Read More
⁄ Harald Felgner ⁄ A spectrum of projects, from international marketing to IT. ⁄ xculture.felgner.ch
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