Xsolla Offers

Offers – the future of alternative monetization

Offers:the future of alternative monetization

Pareto Principle?1 of 360 registered users pays.1 of 838 registered users pays regularly (at least once a week).1 of 60 active users pay regularly.

Thanks to several players thousands have an opportunity to recieve upgrades, new quests, personages, equipment, maps, etc.

Offers:the future of alternative monetization

OfferAdvertiser offers the player to make an action and pays for it:

register on the web-site, watch a video, fill in the survey, buy smth in an online store, download and install a program.

Advertiser transfers money, that the player recieves in virtual currency and the publisher in real currency.

Offers:the future of alternative monetization

Offer typesFree for the userfill in the survey, subscribe for the news, watch a video, recieve a coupon, download and install an application, register on the web-site, etc.

Paid by the userbuy good and servises online, buy the content (percent for the sum spent returns to the user in virtual currency)

Offers:the future of alternative monetization

Technology1. Integrate with Xsolla as a payment service provider.2. Integrate PayStation.3. Or use the API to integrate the offerwall into the game.

Player statistics1. Player registrations, MAU, DAU.2. The number of monetized users.3. Geography, age, sex.

Offers:the future of alternative monetization

TargetingEach offer is targeted according to:• countries and cities (Russia + CIS, Moscow + St. Petersburg, Kiev);• games (all or particular ones);• maximum completion rate;• rotation period;• the sum of virtual currency to be granted;• possibility to complete an offer multiple times.

Offers:the future of alternative monetization

Standard or alternative?Offers result in:

+20–50% of income.

+10–20% growth of monetized users, who, after completing an offer feels all the advantages of virtual currency and start to pay directly.

Simple math: 1/360 turns into 1/306.

Offers:the future of alternative monetization

From Russia with loveAdvertisers:• must not abuse personal data;• we work with user's feedback;• complete description of the offer.Players:• complete an offer only once;• virtual currency granted only after completion;• IP and ID whitelistening.

Offers:the future of alternative monetization

Want to know morevisit xsolla.com/offers

Masha Romanovae-mail: m.romanova@xsolla.comphone: 7 - 342 - 257 - 64 - 31toll-free in USA: 1 - 877 - 797 - 6552toll-free in Germany: 0 - 800 - 181 - 6296