Your Annual Marketing Department Toolkit

"Finally! Here's Everything You'll

Want To Grow Your Business Easier,

Faster and SMARTER -- No More

Wondering What To Do, or How To Do It! Get Ready To Watch Your Revenues Soar!

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out OVERSIZED Postcard – 12 months

Send Out Nuggets Postcard – 12 months

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out E-Mail Newsletter – 12 months

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out Referral Email to NEW customers – 12 months

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out Lost Customer Reactivation Campaign – Every Quarter

The 54 Different Marketing Tasks You Need to Do Every Year

Send Out Themed Cash Flow Surge Campaign – Every Quarter

The 54 Different Marketing Tasks You Need to Do Every Year

Are You Interested In Saving Time and

Money And An Endless Flow Of

Leads All 12 Months a Year?

The 54 Different Marketing Tasks You Need to Do Every Year

Your Ultimate Magnetic Offer Generator

The 54 Different Marketing Tasks You Need to Do Every Year

Adjective, Key Problem,

Noun, Big WIN

Do You Want IRRESISTIBLE

OFFERS?

The 54 Different Marketing Tasks You Need to Do Every Year

Everything Starts With Capturing Their Attention and Getting Them To Raise Their Hand As Interested -- What Do You Have If You Don't Get Their Contact Information?

The 54 Different Marketing Tasks You Need to Do Every Year

Nothing, Nada, Zippo, Zilch, Diddly Squat

Massive Response Marketing Lead

Generations & Lead Magnets

$51K-Home-Page-Website Transformation

Massive Response Marketing Lead Generations & Lead Magnets

Your web site is your ambassador, your P.R. pro, and your salesperson. If your site "just exists- eventually, your

business may not."

Things Marketers Should Automate

Massive Response Marketing Lead Generations & Lead Magnets

You have to use automation to

understand buyer intent, engage in your prospects’

interests and allow them to self-move

through their journey.

The Invasion of Advertising by Medium A Timeline

Massive Response Marketing Lead Generations & Lead Magnets

The only way to reach consumers now and in the future is to stop

interrupting what people want to consume.

Massive Response Marketing Lead Generations & Lead Magnets

Watch Your Engaging Lead Magnets Progress The Sale....

How To Create A Lead Magnet Step-By-Step & "How to Attract Your Ideal Customer"

Interested In Becoming a Lead-Gen Specialist- Tools & Media’s

Massive Response Marketing Lead Generations & Lead Magnets

Here’s the first 3 to start with:

•Whitepaper•Case-study•Landing page

Interested In Becoming a Lead-Gen Specialist- Tools & Media’s

Massive Response Marketing Lead Generations & Lead Magnets

#1 Challenge is generating more leads. It starts with the PROSPECT!

The Motivating Sequence:

1. Attention- Headline that’s BENEFIT RICH2. Problem - Start the body copy with the

prospect’s problem or goal- Getting it to the front burner.

3. Solution - Explain Irresistible Offer4. Proof - Testimonials Offline and Online - Videos5. Action = CTA

Lead Magnets Checklist

Massive Response Marketing Lead Generations & Lead Magnets

"Content So Good

They Would Be Willing To Pay For It"

Create a Lead Magnet That Captures Leads Work Sheet

Massive Response Marketing Lead Generations & Lead Magnets

Discover how to create a lead magnet quickly and efficiently in this helpful, step-by-step

guide.

Authority “Content

Marketing”It's All About Educating

Them Through Their Buying

Journey.

A Content Marketing Strategy That Works

Authority “Content Marketing”

Authority comes from taking what

you know best and sharing it with

others fortheir benefit.

How to Create Content That Converts

Authority “Content Marketing”

How To Tell a Story Over Time that Transforms

an Audience Into Clients or Patients

How to Effectively Promote Your Content

Authority “Content Marketing”

How To Use Alliances,

Competition, and Your Enemies to Get More Likes,

Shares, Links, and Traffic

Simplify Your Content Marketing Strategy with a One-Page Plan

Authority “Content Marketing”

The 5 Pillars of Successful Content Marketing

Authority “Content Marketing”

Learn why content marketing really works or why it’s important.

Think of it as Relationship Marketing

The Essentials of a Documented Content Marketing Strategy

Authority “Content Marketing”

Regardless of the format you use, this document will walk

you through the steps you need to

follow and the questions you need to ask as you create your

content marketing strategy.

Endless Funnels

Lifetime Values & Referrals

2015 Lifecycle Marketing Planner

Endless Funnels

Use this planner to record ideas and

insights about the biggest

opportunities you see in your

marketing and sales.

10 Tips for Accelerating Your Pipeline

Endless Funnels

This white paper will walk you through ten ways that marketing automation can help you shorten thelength of your sales cycle — without the additionalinvestment in time and resources.

NO BS Direct Marketing System

Endless Funnels

Capture + Amplify + Maintain =

Perpetual Growth

20 Step Sales Funnel

Endless Funnels

Step 1: Create a powerful, unique marketing message (“a compelling story”) that separates you from your competition. This statement / offer needs to be a clear & concise reason to call you versus anyone else.

Step 2: Create your list of prospects. Starting with your existing database of past/current clients & Source of Income.

And So Much More….

Modern Marketing Circa

Endless Funnels

Discover Strategic Database Marketing

and How To Apply It.

Stay In The Conversation

Customer Journey Map

Endless Funnels

People Buy When They Are Ready To Buy. You Want To Stay In The

Conversation.

Empathy Map

Endless Funnels

Focus On

Emotional BENEFITS

People Buy On

Emotions

The Machine-Process Map

Endless Funnels

Technology Is Your Friend

Experience Map

Endless Funnels

"Most People Fall In Love With Their Products, Instead of Their

Prospects"

People love to be led...

Emotional Direct

Response MarketingIf You Can't Measure it, It

Doesn't Exist!“ Must Be Accountable &

Measurable

Why Direct Response Client Attraction Systems

Emotional Direct Response Marketing

A system designed to accelerate your business growth to

the next level by attracting more

clients, making more money and

multiplying your business.

How To Develop A Marketing SYSTEM

Emotional Direct Response Marketing

Reliable, Predictable,ConsistentSYSTEMS

That Affordably andEfficiently Provide

Abundant Quantities of Quality Prospects, Customers, Clients.

10 Rules of No BS Marketing Diet

Emotional Direct Response Marketing

Memorize them by heart so you can save time,

effort and money and become successful in

marketing anything under

the sun.

Do Marketing That Works

Emotional Direct Response Marketing

Do marketing that works and

avoidunproductive, unaccountable

advertising.

Essential Elements In Direct Response Marketing

Emotional Direct Response Marketing

Your guide and checklist to get

them to respond...

The 10 Money Making and Marketing Rules

Emotional Direct Response Marketing

1. There will always be an offer or offers.

2. There will always be a reason to respond now.

3.There will always be clear instructions on how to respond.

And More….

Effective Direct Response Marketing

Emotional Direct Response Marketing

Learn to effectively generate an immediate

response from consumers."Stop Being An Advertising Victim"

Marketer Cheat Sheet

Emotional Direct Response Marketing

• Marketing & Position- 58 Tips• Lead Generation

- 121 Tips• Lead Conversion

- 95 tips• Up-selling/Cross-sell

- 95 Tips• Client Fulfillment

- 88 Tips• Referrals

-48 Tips

Defining Your Ideal Customer Resource

Emotional Direct Response Marketing

"They Don't Care How Much You Know, Until They Know How Much You Care”

Marketing Everyone the Same Is Like Marketing To

Nobody....

10 Profit TriggersBefore, During & After

Building Blocks to Grow Your Business Easier, Faster and SMARTER.

1. Narrowing Down And Choosing A Single Target Market (At A Time)

10 Profit Triggers Before Building Blocks

Always Engineer Reciprocity

2. Inspiring Your Perfect Prospects To Pursue You Rather Than You Pursuing Them

10 Profit Triggers Before Building Blocks

Take Control Of

The Process

3. Educating And Motivating Them So That They’re Anxious To Give You Money.

10 Profit Triggers Before Building Blocks

Givers... Get...

An Educated Buyer Is A

Loyal Buyer....

4. Presenting Your Client Focused UNQUIE BENEFITS & Hidden Benefits

10 Profit Triggers During Building Blocks

They Only Care About What's In It For Them.....

Be In A Competition Free

Zone

5. Delivering An Amazing Experience To Them. Executing Your WOW Factors

10 Profit Triggers During Building Blocks

Exceed Expectations

Out Nordstrom, Nordstrom

6. Providing Amazing Service “Benefits" After The Sale Has Been Finalized. Over Delivering is the Secret!ALWAYS OVER-DELIVER

10 Profit Triggers During Building Blocks

Remember Lifetime Values & Referrals

7. Get Testimonial Online & Offline - While You Frequently Nurturing The Relationship

10 Profit Triggers After Building Blocks

Focus On Your Unique

Advantages...... Even If You Offer To Write Them For

Their Approval.Offer to write them for their approval.

8. Orchestrate And Finely Tune Your Referral Processes, You Must Implement Accountable & Measurable Actions

10 Profit Triggers After Building Blocks

Referrals are #1 of the BIG 3 R's

Listen, almost nothing good

happens automatically, only

bad happens...

Referral Programs

9. Client RETENTION- What Do They Want Next?

10 Profit Triggers After Building Blocks

6-Times easier to sell than

getting a new client.

Stay in the conversation,

with irresistible offers....

10. Client REACTIVATION

10 Profit Triggers After Building Blocks

"It's You Job To Rescue Your Lost

Customers“If they get lost, it's your job to

bring them home to Mama....

USP- Unique Selling

Proposition or “Ultimate Strategic

Positioning” statement

USP- Unique Selling Proposition 18 Reasons Presentation

• Can your USP create speed?

• Is what you say believable.

• Can you make a big promise in your USP?

And MORE….

USP- Unique Selling Proposition Creating a Winning USP AMC + USP Media Idea Generator

Discover The Most Important And

Challenging Question You Will

Ever Answer About Your Business.

USP- Unique Selling Proposition The 6 Step USP Builder Process

Learn the 6 simple tips

that will guide you to

build a winning USP.

USP- Unique Selling Proposition USP Builder Mindmap Questions + USP Ideas

A tested Mind map to build a

USP that stands out, plus tons of USP Ideas that

will surely inspire you

USP- Unique Selling Proposition USP Breakthrough

Step 1: Choose Your Buyer.

Step 2: Choose What it is You’re Selling.

Step 3: Choose Your Unique Angle.

And MORE…

Fresh Hot Pizza in 30 Minutes of

Less.... Guaranteed!!

!

Copywriting- Selling - One

to Many

"Remember, It's Your Magic Words That Brings You Riches"

Copywriting- Selling - One to ManyHeadlines

LEARN HOW TO WRITE

ATTENTION GRABBING

HEADLINES THAT CONVERT

Copywriting- Selling - One to ManyBullets

Fascinate, Tease & Shoot to Kill!

Learn How a Single Bullet Can Get a Customer

to Buy

Copywriting- Selling - One to ManyStories SELL, Facts TELL

What really makes a good story that

sells? Discover How To Create Powerful Copywriting With

Simple Story Frames.

Newsletters & E-Letters

(Known as the #1 Media....)

Newsletters & E-Letters

Building a relationship encourages customer

retention... improving

lifetime values.

Referrals "Remember, almost nothing good happens automatically, only bad happens? Have you

ever heard of Murphy's Law?

Referrals

The Definitive Guide To Turning Casual ContactsInto Solid Sales Opportunities.

Endless Referrals

Referral

Flood Your Business with

NEW CUSTOMERS

The Ultimate NO B.S. Referral Machine

Referral

How To Get More Referrals &

Differentiate Yourself From The

Competition

Unique Sales Stories

Referral

Take Command of Your Referrals

Unstoppable Referrals

Sales Mountain & Sales Scripts It's All About Turning

Shoppers Into Buyer With Sales The Wear Well....

Sales Mountain & Sales Scripts

How Scripts

Can Help You

Increase Sales

Sales Mountain & Sales Scripts

Sales Mountain

Selling is a

SYSTEM!

Sales Mountain & Sales Scripts

Secrets To Writing Killer Prospecting Scripts

Killer Scripts That

Converts

Sales Mountain & Sales Scripts

THE IMPORTANCE OF SALES SCRIPTS

Don't fight it -- Carefully Crafted

Words in Sequence are Better Than Word Salad

Sales Mountain & Sales Scripts

Scripts

What's more effective -- Carefully

crafted words in sequence, or

word salad?

Sales Mountain & Sales Scripts

Scripts

Are you or your team

maximizing the effectiveness

of your conversations?

Sales Mountain & Sales Scripts

Scripts

One greeting line out of 34 produced a

300% higher sales

conversion.

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