Your customer your asset seminar ecommerce and website speed yottaa

Yottaa Inc. 101 Summer StreetBoston MA 02110http://www.yottaa.com@Yottaa

© 2011 Yottaa Inc. All Rights Reserved.

Every Millisecond Counts! Website Speed & Ecommerce Revenue

© 2011 Yottaa Inc. All Rights Reserved. 2

Marketing & Product Management Executive

• 1999 ValueWeb• 2002 NTT/Verio• 2004 Affinity Internet (Now Hostway)• 2006 Intermedia.NET• 2008 NaviSite (Now a Time Warner Cable Company)• 2011 Yottaa

William Toll Twitter: @utollwi Email: wtoll@yottaa.com

WHY ECOMMERCE SITE SPEED MATTERS

© 2011 Yottaa Inc. All Rights Reserved. 3

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2 Seconds

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Forrester Research says 47% of consumers expect pages to load in two seconds or less.

40% won’t stick around if it takes more than three seconds.  

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Speed & Business Metrics

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• Revenue & User Satisfaction– # of Items in Shopping

Cart– Conversion Forms

Filled– White Papers

Downloaded– Brand Perception– Likelyhood of return,

recommendation or share

© 2011 Yottaa Inc. All Rights Reserved.

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• SEO– Slow loading sites rank lower

Speed & SEO

“Google incorporating site speed in search rankings” 

@mattcutts – Google

© 2011 Yottaa Inc. All Rights Reserved.

Speed and Marketing ROI

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• Paid Advertising– Slow websites

have lower conversions and return visits.

© 2011 Yottaa Inc. All Rights Reserved.

Image Source: http://www.wordstream.com/articles/most-expensive-keywords

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What difference does it make?

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Time on Site

Pages / Visit

Bounce Rate

Revenue/AverageOrder Size

SEO

Conversion Rate

Speed influences key website metrics

Speed & Website Metrics

© 2011 Yottaa Inc. All Rights Reserved.

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IDC Retail Insights: European Consumer Behavior: How to reduce eCommerce Abandonment and Improve Conversion Rates June 2010

Slow Websites Drive Competition

How Fast Does Your Website Load?

YOTTAA INTRODUCTION

© 2011 Yottaa Inc. All Rights Reserved. 19

No installs | No code changes | Buy online or provision through API

We provide all-in-one web performance service that makes websites faster:

WebsiteMonitor

Site Speed Optimizer

Double Website Speed Or Greater

Continuously monitor Website Health

© 2011 Yottaa Inc. All Rights Reserved.

All-In-One

Yottaa Offerings

Sample Ecommerce Site: Bang & Olufsen USA Ecommerce

21© 2011 Yottaa Inc. All Rights Reserved.

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Sample Ecommerce Site: BR.DK

Legoland - Billund

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YOTTAA MAKES WEBSITES FASTER

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100+ factors can make your website slow

Data centers

Major ISPs

CDNs Geography Last Mile Browsers Users

Performance uncertainty

3rd party assets/widgets

Running A Website Well Is Hard

No software to install

No changes to your website

Takes 3-min to set it up

Pay as you go

Infinitely Scalable Cloud Service

Internet

•Load Balancing•Performance•Edge selection

•HTTP/TCP Tuning•Client caching•Request pipeline•GZip

•Viewport detection•Rendering prioritization

•SPDY

•JS/HTML/CSS optimizations

•CSS Sprite•Data URI•Domain sharding

Real-time Page

Optimization

Browser & Device Targeting

CDN Balancing

Network

Tuning

Any websiteAny Platform

Any Data Center

Any userAny clientAnywhere

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Yottaa Site Speed Optimizer

Yottaa’s Global Network

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Amsterdam

Dublin

Singapore

Dallas

San Francisco

Seattle

Chicago

Washington

New York

BostonBeijing

Office Locations Cloud-Based Optimization Nodes Cloud-Based Monitoring Nodes

© 2011 Yottaa Inc. All Rights Reserved.

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Q & AThank you for viewing

© 2011 Yottaa Inc. All Rights Reserved.

For More Information Contact:

William TollEmail: wtoll@yottaa.comPhone: +201.204.9880Web: www.yottaa.comTwitter: @utollwi

Images Courtesy of Flickr users: hummyhummy, yum9me, GAPHIKER

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Demo

© 2011 Yottaa Inc. All Rights Reserved.

Test Your Website Speed

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Visit www.Yottaa.comEnter a URL in the Box

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View Assessment Information

Understand Your Yottaa Score

Assess Your Website Speed

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Understand Your Page Load Time

Breakdown

View your page load waterfall

Understand Your Page Load Times

Benchmark Your Website Performance

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Benchmark Your Website With the

Competition

Link Your Google Analytics with Yottaa Site Performance Data

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Link Your Google Analytics. Assess

Your Website Performance and It’s

Effect on Website and Business

Metrics

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Make Your Website Faster with Yottaa Site Speed Optimizer

Activate Yottaa Optimizer To Make Your Website 50%

faster or more!