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LIGHTS! CAMERA! CUSTOMERS! Building Your Business Through You Tube and Video Marketing! An All-Sta Panel Including: MODERATOR: Jay Berkowitz, Founder and CEO of of Ten Golden Rules PANELISTS: J.B. Glossinger, MBA, Ph.D., Internationally known Speaker, Author, Coach and Consultant. Share Ross, Owner Video Rockstar University Jennifer Seremetis, Producer and Owner Plum Productions
Citation preview
Lights! Camera! Customers!
Jennifer SeremetisPlum Productions
JB GlossingerMorning Coach
Share RossVideo Rockstar
University
Jay BerkowitzTenGoldenRules.com
Jay Berkowitz • Author of The Ten Golden Rules of
Online Marketing, now in its fourth printing, and 2 new eBooks
• Keynote presenter at conferences such as Inc 500, eBay Live, Ad-Tech, and Affiliate Summit
• A featured expert for the Wall Street Journal and FOX News, and he developed the University of San Francisco Internet Marketing Course.
• His company, Ten Golden Rules, is an internet marketing agency; they help companies generate business from search marketing and social media.
Video!• Video Opportunity Gap• Better than the Super Bowl• Video and SEO• A Million $ Tennis Trainer• Conversion
@Jay Berkowitz TenGoldenRules.com
This study surveyed over 3000 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
Video only used by 56% of marketers
YouTube is the #2 Search Engine
YouTube is the #3 Website
1 Billion Viewers
6300
Billion Hours Viewed
Hours of Video Uploaded each Minute!
Video Search Engine Optimization
http://www.youtube.com/watch?v=LDyvcM0gcVs
YouTube traffic with ‘come to our website’ for more free video training
Kajabi.com
Conversion Testing
The Winner! 15.29% Conversion Rate
Video!
• Calendarize your production• Create a YouTube channel• ‘How to’ video, keyword video, product
demonstration• Optimize for Video SEO• “Come to our site for more
video/training/information”…• Conversion testing using video
@Jay Berkowitz TenGoldenRules.com
JB GlossingerMorning Coach…
• J.B. Glossinger, MBA, Ph.D., is an internationally known speaker, author, coach and consultant.
• Master of human potential • From selling jumbo jets to starting his own
companies, the Alive Foundation, MorningCoach.com, and PowerBizCoach.com, the world’s first kaizen business-improvement system.
• J.B.’s energizing podcast reached number one in the iTunes Health category and has been rated among the top 20 in the world.
• He currently has more than 100,000 people following his different social media accounts
Branding• Personal and Business - Watermarks
Credibility/Authority
List Building
Community• Youtube is a social community
Testimonials
Search Engine Optimization
Everyone Is Media
Production• Video Quality Important - Audio Critical
Test & Have Fun
Share RossVideo Rockstar University
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