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What every high school student with a passion and talent for writing needs to know about finding a job in a writing field like journalism, public relations, advertising, creative writing, technical writing and grant writing.
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Writing Your Own TicketMaking a career out of your passion and
talent for writing
JULIE WRIGHT
Feb. 22, 2014
PRESENTATION
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THE BEGINNING…
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THE MIDDLE…
• College degrees• First writing jobs– Script reader for the
Canadian Broadcasting Corp.
– Freelance journalist– Newspaper columnist– Radio newscaster– Public relations consultant
THE END...
• Founded PR agency 16 years ago
• Hire other writers – full-time & freelance
• Enjoy sharing my knowledge & experiences
• SELFISH: I want more great writers!
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THINGS I’VE BEEN PAID TO WRITE
• Ad copy• Product names• Press releases• Op-eds• Letters to the editor• Classified ads• Websites• Video scripts• Signs
• Brochures • Annual reports• Packaging information• Posters and billboards• Email blasts• Employee newsletters• Company newsletters• Speeches• Obituaries• Tweets, posts, Instagrams
PROFESSIONAL WRITERS
• Creative writer – Self publishing, novelist,
playwright, script writer, etc.
• Advertising copywriter– Creative and strategic, writes
taglines (Just Do It), creative headlines, jingles, etc.
• Blogger– Social media has created new
opportunities and is a great entry point
PROFESSIONAL WRITERS, cont’d
• Journalist (hack)– Freelance, staff writer, editor, multimedia
journalist (TV, radio, print, online)– Specialize: food, science, entertainment,
fashion, business, environment, etc.
• Public Relations (flak)– Press releases, speeches, social media
content, ad copy, newsletter articles, op-eds, etc.
• Grant writer– Help nonprofits and others secure funding
based on your proposals
• Technical writer– Software manual, policy and procedures,
etc.
ADVERTISING COPYWRITER
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ADVICE FROM AD PROS
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BLOGGER
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ADVICE FROM BLOGGERS
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JOURNALIST
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ADVICE FROM JOURNALISTS
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PUBLIC RELATIONS PROFESSIONAL
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ADVICE FROM THE PR PROS
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GRANT WRITER
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TECHNICAL WRITER
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FINDING A JOB
• Craigslist – Email subject line– Email body message– Resume attachment– Writing samples
• Job Sites– Ex: Monster.com – Keywords
• Interviews– Prepare– Focus answers on the
needs of the employer– Come prepared with
some questions of your own
– Always ask for the job
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WHAT IF YOU COULD DO ANYTHING?
AND WRITE ABOUT WHAT YOU DO?
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AND INSPIRE OTHERS TO CARE?
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Q &A
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