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MY 20 YEARS ON THE WEBFAUZIA BURKE
FOUNDER & PRESIDENT
www.fsbassociates.com
@FauziaBurke
I started my company, FSB Associates in 1995 to work on the World Wide Web. When people asked me what I did, I had no answer
and no idea. My experience was in publicity and marketing of books, so I started there.
Here are some of the smart and and not so smart things I have said over the years.
MY 20 YEARS ON THE WEB
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@FauziaBurke
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“I think this WWW thing is going to be big” ~1995
www.fsbassociates.com
@FauziaBurke
“Someday everyone will have email” ~1996
MY 20 YEARS ON THE WEB
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@FauziaBurke
“We should do a website for Sue Grafton. There is only one other author with a website” ~1997
MY 20 YEARS ON THE WEB
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@FauziaBurke
“No one will pay to run an excerpt online. It’s not like first
serial” ~1998
MY 20 YEARS ON THE WEB
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@FauziaBurke
“Just because something can be done online, doesn’t mean it
should be done online” ~1999
MY 20 YEARS ON THE WEB
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@FauziaBurke
“Making the step from ‘I like this book’ to ‘I want to buy this book’
is literally one click away” ~2000
MY 20 YEARS ON THE WEB
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@FauziaBurke
“Book reviews are alive and well with book bloggers providing
them everyday” ~2001
MY 20 YEARS ON THE WEB
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@FauziaBurke
“Of course you need a website” ~2002
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@FauziaBurke
“I’ll take a community with that book, please” ~2003
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@FauziaBurke
“We are willingly giving up our privacy. I fear someday we will
regret it” ~2004
MY 20 YEARS ON THE WEB
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@FauziaBurke
“Book publishing is not dying, it's evolving. And that’s a good
thing” ~2005
MY 20 YEARS ON THE WEB
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@FauziaBurke
“I don't get Twitter at all” ~2006
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@FauziaBurke
“Social media will continue to grow in importance over the next
two years” ~2007
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@FauziaBurke
“Publicity plus social media is a winning combination” ~2008
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@FauziaBurke
“Digital is not a department. It’s a process, a critical process”
~2009
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@FauziaBurke
“There is no everyone.com” ~2010
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@FauziaBurke
“Digital marketing is an innovative field. Try different
things in different combinations” ~2011
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@FauziaBurke
“If you want to be known as an expert in your field, you need to build your digital brand” ~2012
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@FauziaBurke
“It’s important to remember that Social Media and Social
Networking are not the same” ~2013
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@FauziaBurke
“People follow people, not books” ~2014
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“Design, engagement, and visibility! You need all 3 for a
successful digital brand” ~2015
MY 20 YEARS ON THE WEB
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@FauziaBurke
MY 20 YEARS ON THE WEB
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Fauzia Burke is the Founder and President of FSB Associates, an Internet marketing firm specializing in creating online awareness
for authors, experts, and businesses. From the company's inception in 1995, Fauzia has been a trendsetter in
developing integrated digital marketing campaigns for her clients.
You can find her blogs on the Huffington Post and follow her on Facebook and Twitter.
www.fsbassociates.com
@FauziaBurke
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