HAnderson Unity CL_2014

Dear Unity College, please hire me.

My name is Heather

Anderson, and I want

to be your Associate

Director of Media

Relations.

I Maine

I grew up here.

I went to college here.

That’s me.

I vacation here,

with him,

because I can’t get enough of this.

Other things I include:

Community.

Planning & Organizing.

Writing & Editing.

Social Media.

Market Analysis.

I’ve spent the last 14 years working as a

marketing and communications professional

in higher education.

Recent Accomplishments Include:

Launched a college’s first concerted e-mail marketing

strategy regarding communication of calendar events.

Increased web traffic of a college’s website by 300% by redesigning & launching its News site.

Helped secure publicity through media outlets including National Geographic, Maine House + Design, & Grist.

Recruited and managed a team of 10 student bloggers who posted content upwards of 10 times a week, increasing monthly blog content by 400%

Helped exceed a fundraising goal with 729 gifts in $84,296 in 24 hours.

I coordinated, developed, planned,

prepared, created, strategized, maintained,

tracked, monitored, and managed the

following:

Communications.

Social Media.

Events.

Heather is hard working, dedicated, and incredibly

welcoming. I worked with her for several years and was

always impressed by her drive, motivation, and ability to

smile under even the most dire circumstances. She is

professional, yet never stiff or stuffy. She is intelligent with

a fun personality. Her patience, positive attitude, and

caring demeanor are refreshing, and anyone should

consider themselves lucky to have her as part of their

team. – Sam Luna, Director of Member Services at International Communication Association

I have a marketing and communications

background, an engaging personality, and an

intense love for Maine. In the ever-evolving world

that we live in, every day is a new opportunity to

learn, to better myself and my expertise. I’m

always striving to live conscientiously, to express

my values through my work, and to lead a happy

and sustainable life.

I want this job because it caters to both my

strengths and my passions. I want this job because

it offers the opportunity to exercise and advance

the abilities and instincts I already have, as well as

the opportunity to continually improve. And I want

this job because I have the confidence, the

curiosity, and the charisma to make this position a

successful one.

Heather Anderson.

T: 207-801-9108 E: heady34@gmail.com