HIM Professionals: How to Make Linked In Work for You

How to Make Work for You

Beth Friedman, BSHA, RHIT. April 22, 2015. Greensboro, NC

StudentsProfessionalsCompanies

One Tool. Many Users.

300 million users 3 million company pages

Unlock

Land

Network

Talent

Using LinkedIN

• For Students• For HIM Professionals• For Companies• Your Experience?

For Students

Meet ChristiLinkedIN “ALLStar”“All HIM students MUST do

LinkedIn!”

Step #1: Build Your Profile• Get involved, get active, post it all• Include projects, pictures, practicum• Update after every event• Write in third party

SummaryMs. Snider is a senior in the Health Management and Informatics program in the College of Allied Health Sciences at Georgia Regents University. She has been recognized for her achievements with ……….

Meet Omar Garriott

10 Tips for Students & New Grads on LinkedIN: https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott?trk=prof-post

Step #2: • Secure endorsements• Go mobile• Join groups, 3-5 visits per week• Join the conversation– Relevant, timely, professional• Comment on posts• Share articles, events• Ask questions

Step #3: Keep Perfecting Your Profile

• Minimum once a month• If active job search, every few days• Don’t discount the small things• Upgrade to Job Seeker Premium• If there’s a will…….

Using LinkedIN

• For Students• For HIM Professionals• For Companies• Your Experience?

3 Primary Uses• Change your….. • Grow your…

• Find talent…

Change Your Job- All student tips plus……

- Upgrade to Job Seeker Premium- Update your status 5 times per day- Send 5 daily messages- Showcase your work in video, slides,

interviews, etc.- Reconnect with alumni, co-workers- Create a vanity URL for your profile

“Find the good. It’s all around you. Find it, showcase it and you’ll start believing in it.” - Jesse Owens

Grow Your Network• Upgrade to LinkedIn Premium• Go mobile• Comment, post, share– Relevant, timely, professional– Focus on relationships

• Follow companies and associations – go local

• Use technology across networks

Time Management Tips• Block 60 minutes once a week– Accept 5 new invitations– Reconnect with 4 contacts– Visit 3 groups– Share 2 recent articles– Add 1 new thing to your profile

Using LinkedIN

• For Students• For HIM Professionals• For Companies• Your Experience?

4 Primary Uses• Build … • Unlock…

• Find talent… • Strengthen…

The Basics• Create a LinkedIn company page, vanity

URL• Join relevant groups with local ties– Over 70% use groups to research buying

decisions• Share articles, events, content– Relevant, timely, professional– AVOID sales messages– Participate in a non-promotional way

The Next Step• Leverage each employee – Encourage them to also share content to

their followers– Build compelling content for them to share– Ghost post for them– Help them build solid profiles

“Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business—and you can leverage that knowledge.” - Harvey Mackay

The Next Step• Begin a blog on LinkedIN– 31% of customers are influenced by blog posts– Share across all your networks

• Build a showcase page• Get your customers to endorse you– 88% of customers trust reviews,

recommendations and endorsements– Peer to peer referral is #1 way healthcare execs

select their vendors

Avoid Social Media Pitfalls

In Summary…..• Take away tips for everyone

Your Experience with

Beth Friedman, BSHA, RHITAgency Ten22

beth@ten22pr.com