How Do You Google? 4 Actions to Personal and Professional Search Engine Optimization

www.company-ije.comPhone: +49 (0) 8363 219011 / E-Mail: info@company-

ije.comusd.kolby. inkolby@thejobhuntr.com

Personal and Professional Search Engine Optimization

!Kolby Goodman

thejobhuntr.comusd.kolby. in kolby@thejobhuntr.com

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About Me

Joined

Spring 2008 Mu Sigma Chapter

San Diego State

Active

Vice President Professional Development

Leadership Training Coordinator

Alumni

VP ProDev For Alumni Chapter

Iota Tau Chapter Advisor

Professional

Career Coach Resumes | Interviews| LinkedIn | Networking

Today’s Workshop

How to Establish a Professional Online Presence

What is Search Engine Optimization? !

Why is it Important in Your Job Search? !

What is SEO?

Search Engine Optimization. What is it. How it works.

What Websites and Links Appear in

Google

Matching Keywords

Links to Page with Keywords

Why is it Important?

Website

Career BuilderSurvey

Managers

2775Surveyed

June2013

Google Facebook Twitter Other

% of Hiring Managers

What Can You Do?

Social Networks Selective Sharing !Adjust Privacy settings of your social networks, use them as a platform to share knowledge or interest in future career.

Online Personal Profile The Personal URL !Use this to showcase your resume, social media accounts, and any multimedia projects you have.

Google Alerts Actively Keep Track of Yourself Online !Easily and automatically have Google look for what is being said about you and anything else online.

LinkedIn “The Professional Social Network” !Worlds largest social network geared towards working professionals, important for SEO and best way to connect with decision makers

Personal URL

Google Juice: Exact Keyword Jump to Top of Results

Low Cost: $15/yr hover.com

Tools: No Coding Needed! Create your first impression

Vanity URL: YourName.com Easy to remember

Create a You@Yourname.com

email address

What Can You Do?Take Action

Social Networks

facebook

Users Open Privacy Settings on FaceBook

Twitter

Of Users Surveyed Said They Have Used Twitter for Job Searching

25% 34%

Who Can See Your Posts De-Tag Photos How People Can Find You Will Your Profile Show Up in Search

Profi le as Onl ine Biz Card Follow People and Companies DM Interesting People Share Interesting Content

Instagram

Sweet roll cotton candy chocolate bar ice.

Posts Are Pr ivate Follow People and Companies Message Interesting People Share Interesting Content

7%of LinkedIn Users

are 18-24

Global LinkedIn Users 93%

of Hiring Manages Use LinkedIn To Find Tallent

60%of Employers Have Hired a Candidate Through LinkedIn

2Seconds a New User

Joins LinkedIn

Professional Profile Control Your Message

!Highlight Past Experiences,

Skill Sets,

Best Foot Forward Headshot

!Make a Good First Impression

Before You Even Meet

InMail Get In Contact

!Message People,

Let People Message You

Recommendations !!

No Need For “References Available Upon Request”

Google Alerts

Daily, Weekly, or Real Time

google.com/alerts

Monitor the Internet

Your Name, Companies, Industries

QUESTIONS &

ANSWERS

TheJobHuntr.com Kolby.in

USD.Kolby.in Kolby@TheJobHuntr.com

For your attention!

Personal and Professional Search Engine Optimization

!Kolby Goodman

How Do You Google? 4 Actions to Personal and Professional Search Engine Optimization

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