How to Use LinkedIn to Build Your Career

How to Use LinkedIn to Build Your Career APEX Workshop June 2014

Nice to meet you!

@cheesycons

Meet LinkedIn

Over 300 million global professionals

3 million+ company profiles

Executives from every Fortune 500 company

66% outside the U.S.

Connect the world’s professionals to make them

more productive and successful

Our mission

For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

“I found 8 career-building opportunities on LinkedIn!”

Agenda

Get Noticed: Enhance your online image

Get Connected: Leverage and grow your network

Get Opportunities: Find and land your dream job

Stay top-of-mind: Increase your visibility

Get Noticed

70%of employers have rejected a job candidate

because of information they found about that person online

85%of employers say that a positive online

reputation influences their hiring decisions

Keep your LinkedIn Profile updated

Tip 1: Develop a strong, keyword-aware headline

Client-focused, Big Idea Salesperson

Recent Ohio State Honors Grad and Publishing Intern

IT Project Manager Seeking New Opportunity

Senior Public Relations and Internal Communications Executive

Tip 2: Get strong recommendations from managers

DOtake advantage of LinkedIn

profile feature additions

Tip 3: Add sections to enhance your profile

Tip 4: Feature your volunteer work

Tip 5: Display your best work

www.linkedin.com/portfolio

Add and display media on your profile with a click

DOconsistently drive people

to your LinkedIn profile

Tip 6: Tie LinkedIn to your other efforts

Jane Doe

(800) 555-1234

Jane.Doe@xyz.com

Connect with me on LinkedIn:www.linkedin.com/in/JaneDoe

Eric Kuhnn811 Hay St. San Jose, CA - 650-555-1234

EricKuhnn@xyzco.com - www.linkedin.com/in/erickuhnn

Strategic Planning / Resource Allocation and Optimization / Process ImprovementsRelationship Management / Staff Development / Coaching and Mentoring

OPERATIONS MANAGEMENT

Operations and Management Strengths:

• Process Redesign / Change Management• Project and Operations Oversight• Cost Analysis and Reporting• Policy and Procedure Development• Risk Management / Quality Control• Technology Assessment

Operations Manager (2005-2009)

PERSONAL EXPERIENCE

Provided direction to 138-member team, implementing effective staff and resource management strategies in global setting.

Tie LinkedIn to your other efforts

Get Connected

70%of jobs are found through networking

Connect with people you admire

Step 1: Reach out to everyone you know

Step 2: Upload your email address book of contacts

Step 3: Maximize group affiliations

How to get involved in groups

Coby Sexton

Vanessa Sun likes thisdiscussion by Jim Miller

including Michael Vansey and

Richard Dwelling

Jim Miller started a discussion:

Brian Cummings

Joe McGwin- Explore the Manager’s Choice panel

- Check the Jobs tab for open positions- Use the Search tab to find topics of interest

Find the best groups for you

Step 3: Reach out to new connections

Use the “People You May Know” feature

Kim Jones,

James Harlins,

Michelle Tranquillos,

Find new contacts with Advanced People Search

Carl Fisher

Sort by groups, mutual connections, schools and more

Write individualized connection requests

Leverage “Who’s Viewed Your Profile”

Who’s Viewed Your Profile

Kelly BrightonJamie KlingerChris McMillian

Recruiters

Peers in your field

Leaders in your field

Friends and coworkers

Contacts from your past

Reach out to someone who viewed your profile

Richard’s

Richard,

Thank you for viewing my profile. I hope it gave you a clear picture of the value I offer as an IT professional. I viewed your profile as well and noted that you help recruit for technical positions at Adobe. I am seeking new opportunities at this time, and would be delighted to speak with you about my qualifications. I have long been a fan of your CS products and think I could be a great fit for the IT support team at Adobe.

Thank you again for your interest and please let me know if I may send you any additional information.

Richard isRichard:

Interested in IT support positions

Reaching out to a recruiter

Reaching out to a leader

Respond to InMails even when you’re not looking

Get Opportunities

Pursue multiple opportunities

Step 1: Search and apply for jobs on LinkedIn

Step 2: Use Advanced Job Search to narrow results

Research potential coworkers before making a big career decision

Step 3: Use LinkedIn for company research

Use Company Pages to research companies you love

Follow companies to get updates and see connections

Apply on the go with the LinkedIn App

Download the free LinkedIn app from your phone’s app store

Your friends’ friends

Your friends

Your friends’ friends’ friends

Visibility strategy

Show up on people’s feeds with timely, relevant status updates

Do “small goods”

Turn LinkedIn group participation into one-on-one networking relationships

Show up: Update your status at least 3x/week

Heading to the APEX social media event tonight. Will I see you there?

Find content to share on LinkedIn

Do “small goods”

Turn LinkedIn groups into networking relationships

Sam Welling

Natasha Weller

Celeste Parks

Reply privately to discussions

Steve Capcerich

Craft an engaging, personalized message

Steve Capcerich

RE: Great List of Resources for Job Seekers

Steve,Thanks for posting this link – lots of great reads here! I noticed in

your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch?

Summary

Get Noticed: Enhance your online image

Get Connected: Leverage and grow your network

Get Opportunities: Find and land your dream job

Job Seeker Premium

• Become a featured Applicant• Get insights into your applications• Network in an exclusive group

• Add a badge to your profile• Use InMails to contact decision makers• Access salary data

“I found 8 career-building opportunities on LinkedIn!”

Questions

How to Use LinkedIn to Build Your Career

Career

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