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This Presentation explains the social media context for LinkedIn. How important SEO is for LinkedIn profile, shows what an important tool LinkedIn is for the recruiting industry, gives you 20 LinkedIn User power tips plus s few points about online etiquette.
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www.ravoth.com
LinkedIn the WOW Factor
Driving Brand Success Marketing Strategy | Branding | Social Media Marketing
RDE Ontario
March 2014
www.ravoth.com
Agenda
Introduction
The social media context.
- Why you have to participate!
- Your Social Media Strategy.
10 Years of LinkedIn.
- Social Media Networks and Recruiting.
Whats new on LinkedIn.
LinkedIn to make you go WOW.
- SEO on LinkedIn.
- 20 Power User Tips.
- Mobile and LinkedIn.
Online Dos and Donts.
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Short Bio
Driving Brand Success
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The social media context.
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In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.
-Charles Darwin
Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.
-Matt Goulart
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What is social media?
What are the elements of social media?
And
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Elements of social media
Engagement & Interaction (many,
many : many)
Find and be found
Customer service
Research
Borderless
Real time
Free
Democratic
Another channel to help you to
find your next job
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In a nutshell
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Truths about social media
There are no truths.
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Truths about social media
There are no truths.
It is impossible to keep
up.
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Truths about social media
There are no truths.
It is impossible to keep
up.
Be authentic,
transparent and yourself.
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Truths about social media
There are no truths.
It is impossible to keep up.
Be authentic, transparent and
yourself.
Its a long-term investment.
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Truths about social media
There are no truths.
It is impossible to keep up.
Be authentic, transparent
and yourself.
Its a long-term investment.
Recruiters use social media.
Source: Human Capital Institute / Jobvite, April 2011
Hiring managers
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Truths about social media
There are no truths.
It is impossible to keep up.
Be authentic, transparent and
yourself.
Its a long-term investment.
Recruiters use social media.
Your efforts now will pay off at your
next job.
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There are no truths.
It is impossible to keep up.
Be authentic, transparent
and yourself.
Its a long-term investment.
Recruiters use social media.
Your efforts now will pay off at your next job.
Customers use social media.
Truths about social media
55m 832,488
55m 832,488
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There are no truths.
It is impossible to keep up.
Be authentic, transparent and yourself.
Its a long-term investment.
Recruiters use social media.
Your efforts now will pay off at your
next job.
Customers use social media.
Effectiveness = online + offline
Truths about social media
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Truths about social media
There are no truths.
It is impossible to keep up.
Be authentic, transparent and yourself.
Its a long-term investment.
Recruiters use social media.
Your efforts now will pay off at your next job.
Customers use social media.
Effectiveness = online + offline.
Social media is fun!
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Why you should participate?
79% of European and 86% of U.S. online adults engage with social media. (Source:Forrester, 2012)
81% of small businesses now use social media up from 73 percent earlier this year. (Source: Constant Contact, 2012)
82% of the worlds online population is reached by social networking sites, representing 1.2 billion users around the world. (Source: comScore, 2012)
(Source: All Twitter, 2012)
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Why you should participate?
(Source: All Twitter, 2012)
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What are the Top Social Media Sites?
(Source: All Twitter, 2012)
+
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Your social media strategy
Think about your goals before
you begin.
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Your social media strategy
Think about your goals before you begin.
Start small, build in increments.
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Think about your goals before you begin.
Start small, build in increments.
Looking (listening) is as important as leaping.
Your social media strategy
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Think about your goals before you begin.
Start small, build in increments.
Looking (listening) is as important as leaping.
Look for connections, not jobs!
Your social media strategy
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Your social media strategy
Think about your goals before you begin.
Start small, build in increments.
Looking (listening) is as important as leaping.
Look for connections, not jobs.
Stay on peoples radar.
You!
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Your social media strategy
Think about your goals before you begin.
Start small, build in increments.
Looking (listening) is as important
as leaping.
Look for connections, not jobs.
Stay on peoples radar.
Plan your brand and voice.
www.ravoth.com
Your social media strategy
Think about your goals before you begin.
Start small, build in increments.
Looking (listening) is as important as
leaping.
Look for connections, not jobs.
Stay on peoples radar.
Plan your brand and voice.
Persistence trumps talent.*
*Daniel Pink, The Adventures of Johnny Bunko
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10 Years LinkedIn 2003 - 2013
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Launched in 2003 with 4,500 members
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10 Years later: 225+ Million Members!
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LinkedIn is now available in 19 different languages.
7M +
Canada
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Almost 20% od Canadas Population is on LinkedIn
INTERESTING
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Toronto accounts for almost 24% of Canadas LinkedIn members!
INTERESTING
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Social Media Networks & Recruiting
?
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Which Social Media Networks are Used?
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LinkedIn Revolutionized the World of Recruiting
LinkedIn works in the opposite direction from most social media networks!
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Recruiting Industry Loves LinkedIn
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Which One is the Most Effective?
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What is On LinkedIn?
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LinkedIn Mentions and Notifications
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LinkedIn Contacts
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LinkedIn Portfolio
New Way to Show Pictures and Video on Your Profile
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LinkedIn TodayThe Launch of Magazine-Style News Channels
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LinkedIn Today with news, influencer posts and Slideshare content all in one place
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Once you follow a channel it will show up in your home page feed.
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150 of the most influential thought leaders on LinkedIn
Follow
See updates
No need to be connected
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Block Contacts
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Endorsements
Credibility
Networking tool
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Search Engine Optimization (SEO) on LinkedIn
Fact: The more keyword-rich content you generate on LinkedIn, the more the LinkedIn search engine will find (and love) you.
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So what is
Search Engine Optimization (SEO)
and why do you need it?
How Does This Relates To LinkedIn?
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Search Engine Optimization (SEO)
The process of improving the volume &
quality of traffic to a web site incl. online
conversation from search engines via
"natural" (organic or algorithmic)search results.
The active practice of optimizing a website by
improving internal and external aspects in
order to increase traffic the site receives from
search engines.
SEO refers to techniques that help your
website rank higher in the organic/natural
search results including online conversations.
This helps more people who are looking for your career profile to find you.
Source: www.seostore.ca
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9 Steps to SEO Success on LinkedIn
Think & think again about keywords + attributes
Put keywords in Profile Area
Put keywords in Background/Summary
Area
Put keywords in Skills & Expertise
Put keywords in Experience
Put keywords in Recommendations
Build your Network
Get Endorsed
Participate and Engage in Groups
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ca.linkedin.com/in/ravoth/
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LinkedIn to make you go Wow!
20 power user tips
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Becoming a LinkedIn power user Start adding connections you already know.
Make it a habit to link in.
Look EVERYONE up (recruiters, interviewers, prospective
employers, FOAF, authors, etc.)
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Your LinkedIn network
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Your LinkedIn network
Your Contacts
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New Contact Section
Your network updates
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Strategic Networks (Tagging)
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Organize your contacts
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Hiding and Removing Contact
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Increase the Return on Your Time Investment
ROTI +
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Start adding connections you already know.
Use the Notes feature to record details of meeting.
Becoming a LinkedIn power user
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Be Diligent Keep Records
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Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join one of the 1,248,019* groups, or create one Marketing
Tool (you can join a maximum of 50 groups)
*As per May, 2013
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Adjust your settings
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Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create your own one.
Research companies.
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Immediate Results by
Job Opportunity
Location
Industry
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Job Openings within IBM
Networking Opportunity
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Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
www.ravoth.com
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
www.ravoth.com
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
www.ravoth.com
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Status updates - Your Marketing Tool.
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! !
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Status updates Your Marketing Tool.
Search by updates
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Status updates Your Marketing Tool.
Search by updates
11 Jobs > advanced search.
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www.ravoth.com
www.ravoth.com
Advanced Search
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Upgrade?
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meeting.
Join a group, or create one.
Research companies.
Follow and find company profiles..
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Upgrade?
13 See who viewed your profile.
www.ravoth.com
www.ravoth.com
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Make it a habit to link in.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Find out who used to hold the advertised position.
13 Upgrade?
14 See whos viewed your profile.
15 Dont let LinkedIn beat you!
www.ravoth.com
www.ravoth.com
www.ravoth.com
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meetings.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Find out who used to hold the advertised position.
13 Upgrade?
14 See whos viewed your profile.
15 Dont let LinkedIn beat you!
16 Use your customized Profile URL everywhere.
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meetings.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Find out who used to hold the advertised position.
13 Upgrade?
14 See whos viewed your profile.
15 Dont let LinkedIn beat you!
16 Use your customized Profile URL everywhere.
17 Utilize Skills & Expertise
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Utilize Skills & Expertise
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www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meetings.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Find out who used to hold the advertised position.
13 Upgrade?
14 See whos viewed your profile.
15 Dont let LinkedIn beat you!
16 Use your customized Profile URL everywhere.
17 Utilize applications
18 Utilize SlideShare.net
www.ravoth.com
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meetings.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Find out who used to hold the advertised position.
13 Upgrade?
14 See whos viewed your profile.
15 Dont let LinkedIn beat you!
16 Use your customized Profile URL everywhere.
17 Utilize applications
18 Utilize SlideShare.net
19 LinkedIn Endorsements
www.ravoth.com
Credibility
Networking tool
www.ravoth.com
Becoming a LinkedIn power user
Start adding connections you already know.
Use the Notes feature to record details of meetings.
Join a group, or create one.
Research companies.
Follow and find company profiles.
Search network and ask connections to facilitate introductions.
Advanced search > people who are like you.
Monitor your networks updates.
Create status updates.
Search by updates
11 Jobs > advanced search.
12 Find out who used to hold the advertised position.
13 Upgrade?
14 See whos viewed your profile.
15 Dont let LinkedIn beat you!
16 Use your customized Profile URL everywhere.
17 Utilize applications
18 Utilize SlideShare.net
19 LinkedIn Endorsements
20 Mobile and LinkedIn
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Mobile and LinkedIn
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Job Application by Network
Mobile accounted
for 27% + of UVs YTD on LinkedIn
77% of Job Seekers are using Mobile Job Search Apps
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Mobile Interface & Contacts as an App
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forget theres no such thing as free.
forget nothing is ever completely private on the
Internet.
diss your customers.
try to be everywhere / do everything.
just broadcast.
plagiarize (give credit).
be shy to ask questions and reach out.
tiquette tiquettetiquette
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remember your goals.
be aware your competition is on social media and your
customers.
reserve your digital real estate.
use different, complex passwords.
post regularly.
watch your time.
make sure your profiles/photos are current.
be responsive.
be yourself.
jump in and try it!
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Please join:
Social Media Branding Canada Group
on LinkedIn
www.ravoth.com
www.slideshare.net/jravoth
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Marketing Strategy | Branding | Social Media Marketing
Facilitating Brand Success
416.356.8173 | jravoth@mac.com | www.ravoth.comlinkedin/ravoth | twitter/ravoth | posekim/blogspot.ca
Driving Brand Success
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