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Marketing Presentation at the 4th grade Career Day. I wasn't as popular as the guy who gave out Chicken Sandwiches, or the firefighter in full gear (oh well).
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Marketing @ 4th Grade Career Fair
My Job is…
A company makes stuff that you buy
In that company
Engineering Operations Marketing
DesignOrganizeCreate
MakeBuild
Assemble
PricePosition
Sell
Are three departments
My Job
Is to make you buy stuff
AAwareness
IInterest
DDesire
You BuyStuff
The typical Buying Cycle looks like this…
What Tools Do I Use ?
Television Radio
Internet
Interesting Samples & Concepts
Humor You
Shock You
Entertain You
Make You Look
Demonstrate
Surprise You
Wow You
Illustrate
Educate
Innovative
Make You Look
Humor
OOPS !
But, sometimes mistakes happen…
Coca-Cola in Chinese=
"Ke-kou-ke-la“
Bite the wax tadpole
Female horse stuffed with wax
OOPS !
or
Chevrolet Nova in Spanish =
“no-va“
It Won’t Go
OOPS !
Schwepps Tonic Water in Italian =
Water from the Toilet
OOPS !
Slogan translated into Spanish =
"It won't leak in your pocket and embarrass you.”
"It won't leak in your pocket and make you pregnant"
Translated to
OOPS !
Pepsi Slogan in Chinese=
Come alive with the Pepsi Generation
Pepsi brings your ancestors back from the dead
Translated to
OOPS !
An American T-shirt maker in Miami printed shirts in Spanish for the Pope's visit….
"I saw the Pope" "I saw the Potato"
el papa
la papa
They Wanted They Said
OOPS !
Baby Food in Africa
OOPS !
Most companies put pictures on the label of what's inside
Scandinavian vacuum manufacturer Electrolux used the following in an American campaign …
OOPS !
Adios Amigos
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