Silvana Andrade's Portfolio - MKT & COM

SILVANAANDRADE

Marketing & Communications

silvana.andrade.sts@gmail.com

07512 323684

SILVANAANDRADEPress-release development

Press-release

development to

improve

company’s

presence on the

media.

Weekly

development of

one new to

release.

SILVANAANDRADEPress-release development

ROI 2014

for VRC Warehouse Technologies

Number of press-releases: 31

Total news published: 125 (clipping)

Minimum advertisement space value : 200€

ROI = 25 000 €

Clipping

SILVANAANDRADE

Clipping

SILVANAANDRADE

Newsletter

Newsletter to keep the clients and potential clients aware of our presence.

Monthly release with company’s news.

One newsletter for each country.

SILVANAANDRADE

Newsletter

Daily newsletter about the cinema festival.

Written in Portuguese and English (for

foreign subscribers).

SILVANAANDRADE

Content Development

Content development

(text, image, video,

graphics, etc.) for

marketing material,

website update, news,

SEO improvement,

among other daily

tasks.

SILVANAANDRADE

SEO / PPC

Content development and enhancement to

improve SEO. News (recent content) and social

media are very important to help the

Organic search positioning.

PPC is also important, mainly to guarantee

presence over the competition. Daily follow-up

of bids and key-words.

PPC

SEO

Company’sfacebookpage

SILVANAANDRADE

Website update and social media

Constant update of digital presence, by adding new

content to the website and using social media.

SILVANAANDRADE

Website update and social media: Results

Achievements:

Website visitors – in 1 ½ year presented a growth of 130%

Adwords clicks – in 1 ½ year presented a growth of 300%

SEO – mainly expressions in each country reached Google 1st page;

most of them reached the top 3 organic results

SILVANAANDRADE

Website update and social media: Results

SILVANAANDRADE

Portugal Website Analytics www.vrc.pt

March 2013 (work in VRC started in April 2013)

November 2014 (work in VRC ended in December 2014)

Advertisement in relevant publications and websites.

SILVANAANDRADEAdvertisement

Advertisement

Advertisement also gives power with the

media!

With a small amount of advertisement it

is possible to gain interviews, more

news space, and more advertisement for

free in different supports.

SILVANAANDRADE

Liaison with design and webdesign

Designer and webdesigner are important people

to work with! Together, we developed

advertisements, marketing material, landing

pages, etc.

Briefing is a relevant tool to explain objectives

and to determine the message to communicate.

SILVANAANDRADE

Marketing Campaigns

Email

Marketing campaigns are a

significant tool to reach targets.

Costumers are not always aware

of our offer and an organized

and prepared marketing

campaign will certainly help to

improve sales. Advertisement

Landing Page

SILVANAANDRADE

Database creation

A good marketing campaign

needs an excellent database.

Researching and creation of

database is an important

marketing task.

Also, database management for

newsletter and for sales

approach (prospection).

SILVANAANDRADE

Events Planning

Planning and management of

fairs participation: since space

reservation, to stand building and

decoration, staff clothing,

catering, merchandising,

assembling and disassembling

preparation.

Also, organization of small

events, for company’s

employees, and for visiting

guests.

SILVANAANDRADE

Other works

SILVANAANDRADE