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The elevator pitch started as a quick presentation to a potential investor, but it has many more uses, such as attracting potential customers. Too often we focus on answering the question "So what do you do?" rather than trying to start a conversation. Instead of trying to tell everything, tell just enough to get the other person interested, intrigued and wanting to know more. A good pitch will begin a conversation using a top benefit or best feature. When delivering your pitch keep it simple, clear, answering questions with questions and practice. Be ready to give your pitch anytime.
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Use The Elevator Pitch
Charles E. Crouch
© Charles Crouch 2004-14Photo: Hubspot
to Captivate Potential
Customers
You’re at a party, having a great time, then someone asks you:
Photo: iStockPhoto
“So, what do you do?”
Your first response it to answer the question,usually something like “I work at ACME Widgetsas a sales engineer.”
Photo: Microsoft
But this is exactly theWRONG thing to do!
Your goal is to Start a Conversation
Photo: C. Crouch
You do this just like fishing. Dangle some tasty bait,wait for them to nibble, then begin a conversation.
Photo: iStockPhoto
Your goal with your elevator pitch is to pique their curiosity and get them thinking:
“What is in this for me?”
But too often we try to tell too much, too early…
Photo: iStockPhoto
It’s like making them try to drink from a firehose.
Instead first give them a taste, just enough to make them want to know more. This will start the conversation.
Photos: iStockPhoto
But this isn’t easy!
You are an unknown person.
You have an unfamiliar offering.
You only have a few seconds.
Good Material
Think about your offering.What is your top benefit?What is your best feature?These are good things to lead with.
Remember, you only have seconds, so make it good.Photo: C. Crouch
Delivering Your Pitch
Here are some things to keep in mind.
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Keep it SimpleKeep it Clear
You only have a few seconds!
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Answer Questionswith Questions
Keep the conversation flowing.
Photo: C. Crouch
Practice
Pitching is not easy. Practice every chance youcan to see what works best for you.
Photo: Microsoft
Be Ready
Be ready to give your pitch and start a conversation at anytime. You never know who you will meet.
Photo: C. Crouch
Other Presentationson SlideShare
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Questions Comments and Suggestions?
Charles Crouchinfo@charlescrouch.com
CharlesECrouchwww.charlescrouch.com
Photo: iStockPhoto
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