1230-1300 Raheel Khan How to Harness the Power of Predictive Analytics

28th May 2014 – Dubai, UAE

How to Harness The Power of

Predictive Analytics Raheel Khan, Sr. Solution Lead, Business Analytics

SAP MENA Public

Analytics solutions from SAP

Agile

Visualization

Advanced

Analytics

Big Data

Mobile Cloud

Enterprise

Business Intelligence Collaboration

Advanced

Analytics Enterprise

Business Intelligence

Agile

Visualization

Advanced

Analytics

Hard to use

Cannot analyze Big Data

Time-consuming

Not actionable

Simpler

Big Data made easy

Faster time to value

Embeddable

Quick win

Boost adoption

Answer more business questions

Bridge the skills gap

Adapt and innovate at market speed

Solution Challenges Benefits

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Predictive Anaytics is not Fortune Telling...

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Predictive analytics is…..

What’s next ? What

happened? Why?

BI Predictive analytics

Analyze

historical

data

Predict and act Typical and

recurring

behavior

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Predictive Analytics application

What happened?

= churner

What’s next ?

= High

probability to

churn

Customers Historical customer

data

Why?

Phone type

Location

Gender

Age

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SAP Solutions for the Entire Spectrum of Users

Business Users

& LOB Data

Scientist

Business

Analysts

Level Of Skill Set - Analytics

Low High No

97% ~ 3% < 1%

Embedded Analytics Industry & Business

Process Analytics

Custom

Analytics

SAP InfiniteInsight SAP Predictive Analysis + Lumira

Predictive in

SAP HANA

R

Integration

SAP ADVANCED ANALYTICS

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Question

Where do you think predictive

analytics can help optimize

business?

1. Asset maintenance

2. Fraud detection

3. Human resources

4. Supply chain management

5. Police forces

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Imagine the Business Potential…

:-) Brand

Sentiment

360O Customer View

Product

Recommendation

Propensity to

Churn

Real-time Demand/

Supply Forecast

Predictive

Maintenance

Fraud Detection

Network

Optimization

Insider Threats

Risk Mitigation,

Real-time

Asset

Tracking

Personalized

Care

MANUFAC

TURING RETAIL CPG

HEALTHC

ARE BANKING UTILITIES TELCO

PUBLIC

SECTOR

25+

Industries

MARKETING

SALES

FINANCE

HR

OPERATIONS

SERVICE

IT

SUPPLY

CHAIN

FRAUD / RISK

11+ LoB

Solution Demo

© 2011 SAP AG. All rights reserved. 13

Question

What is the most important criteria

to estimate the risk for a car

insurance contract?

1. Type of car insured

2. Annual distance driven

3. Customer gender

4. Customer number of children

5. Customer age

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Thank you

Contact information:

Raheel Khan

Sr. Solution Lead, Business Analytics

Email : Raheel.khan@sap.com Twitter : #raheelbobj