Analytics summer workshop preview

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SAP Academic Conference Americas 2015 Business Analytics

Friday, April 9, 2015

Michael Bliemel, Dalhousie University

Nancy Jones, San Diego State University

Business Analytics

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Coastal Coverage of UA Member Schools

From California to SNova Scotia

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Coastal Coverage of UA Member Schools

From Crawlifornia to Nova Scotia

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Agenda

SAP Analytics Overview

The SAP Business Intelligence Roadmap

Summer Business Analytics Workshop Information

What to expect at the workshop

SAP Analytics Overview

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Analytics Maturity

Source: Mugglestone (2013), p. 4

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Where Predictive Analysis is used

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Asking the Right Business Questions

Successful analytic organization must focus on the right questions, those that help make the right decision and provide a competitive edge:

Who are the most profitable/desirable customers?

Which clients are we more likely to lose?

What has been sold and where?

What should be our pricing and advertising strategy?

How my markets have evolved through time?

Have we reduced in-process inventories ?

Were there major production disruptions? Why ?

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THE IMPACT OF ANALYTICS OPPORTUNITIES AND BENEFITS FOR COMPANIES

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Big Data:

Shortage in analytical skills

11

The United States alone

faces a shortage of

190,000 people with analytical expertise

and

1.5 million managers and analysts

with the skills to understand

and make decisions based on

the analysis of big data Source : McKinsey, 2011

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Analytic tasks for different employees

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Three Types of Personas

• Create complex

predictive models

and simulations

• Validate predictive

business

requirements

• Publish results back

to source

Data Scientist

0.1%

Representative

User Base

• Transform and

enrich data source(s)

• Create simple

predictive models

and simulations

• Visualize results and

publish to BI

Platform

Data Analysts

~3% 97%

Executives/

Business Users • Interact with

published predictive

analysis

• Visualize results in

context of use case

• Collaborate with

colleagues toward

closure/action

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Solutions for the Entire Spectrum of Users

Business Users & LOB Data

Scientist

Business

Analysts

Level of Skill Set – Analytics

Low High No

97% 3% >0.1% Embedded Analytics

Industry & Business

Process Analytics

Custom

Analytics

SAP

Lumira SAP InfiniteInsight (KXEN) SAP Predictive Analysis

SAP

PAL

R

Integration

SAP ADVANCED ANALYTICS

including professors raising their skills

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WORKING WITH REAL BUSINESS DATA

SAP BI Roadmap May change, no money back, etc.

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Introduction to Next Generation Business Intelligence with Automated

Analytics Mode in SAP Predictive Analytics

INTRODUCING PREDICTIVE ANALYTICS (AUTOMATED MODE) – FORMERLY INFINITEINSIGHT

Predictive Analytics

formerly KXEN InfiniteInsight, joined SAP in 2013

uses very specific methods to address a set of

well defined problems, often related to Specific

Industries or Lines of Business.

In 2015 SAP Predictive Analysis and SAP

InfiniteInsight solutions were combined to create

SAP Predictive Analytics

Predictive Analytics (Automated Mode) consists of the

following modules

Classification/Regression

Clustering

Time Series Analytics

Association Rules

Social Network Analytics

Recommender Models

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SIMPLIFIED ANALYTIC PROCESS Faster Model Development Process with Predictive Analytics

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The Technology behind Automated Mode in Predictive Analytics

Automated Mode Algorithms in SAP Predictive

Analytics uses a modelling procedure based on

Structural Risk Minimization, first proposed by Vapnik

in 1974

Here a statistical learning procedure is used which

selects a model that minimizes the upper bound on

test error.

This has the result of accomplishing generalizability

while avoiding over fitting a model on a training data

set. In other words it deliberately trades off some

predictive power to create models that are more robust

and work for new data.

Vapnik, V.N., and A. Ya. Chervonenkis, 1974. Teoriya Raspoznavaniya Obrazov:

Statisticheskie Problemy Obucheniya. (Russian) [Theory of Pattern Recognition:

Statistical Problems of Learning]. Moscow: Nauka.

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PREDICTIVE ANALYTICS / KXEN ROADMAP FOR A UNIFIED CODE BASE

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New name and product merging happened Feb. 11, 2015

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Advanced Analytics Solutions from SAP

R

Integration

SAP HANA

Search Rules Engine Text Mining Predictive

Analysis Library

Business

Function Library Spatial

SAP

Lumira

SAP InfiniteInsight

(KXEN) SAP Predictive

Analysis

SAP Predictive Analytics

+

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The Solution now has 2 modes using the II or PA platform

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SAP Infinite Insight becomes Automated Analytics in SAP

Predictive Analytics

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SAP Predictive Analysis becomes Expert Analytics in SAP

Predictive Analytics

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SAP Lumira is still at the heart of Expert Analytics

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https://cloud.saplumira.com/open?key=54CA1D88497A7F74E10000000A4E4243&type=HANALYTIC

– This is the same as the QR-Code and you can see this on your mobile device or iPad

Visualization Example: Lumira Cloud

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SAP Lumira New Delivery Options

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Visualization Tools

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Planned Product Convergence long term plan, no guarantees or timelines yet

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SAP Analytics for Different Users

Summer Business Analytics

Workshops

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Summer Workshops

June 8 – 11, 2015

Chico, CA

Monday through Thursday 9AM to 5PM

July 13 - 16, 2015

Milwaukee, WI

Monday through Thursday 9AM to 5PM

More information regarding the workshops may be found at

http://scn.sap.com/docs/DOC-62661

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Workshop Objectives:

Learn about analytics applications from SAP

Discover where to find resources for teaching with SAP analytics solutions

Gain experience working through curricula available for UA members

Test drive SAP analytical tools

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What you will learn at the workshop…

Dialogue/Discussion Guided tour of available UA BI resources

SAP Analytics Tools

Selected data analytics topics

Hands On: Data mining using SAP BW and Business Explorer (BEx) to discover retail fraud

SAP Explorer data exploration for insights

Multidimensional analysis using SAP Business Objects for Office

Multidimensional analysis of Teradata from the University of Arkansas

Lumira visualizations

Predictive Analytics 2.0 – Infinite Insight (KXEN)

– Expert Analytics (Predictive Analysis)

Web scraping and Lumira Cloud

Lumira Cloud and Infographics

Dashboards

Mobile Apps

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Analytics Applications

Reporting

• Multidimensional analysis

• Slice/dice

• Predefined reports

• Adhoc querying

Visualization

• Graphing

• Dashboards

Prediction

• Data mining

• Advanced visualization

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Three step process – in theory…

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Overview of Analytics Landscape at UA… but it is

evolving!

Analytics Applications

SAP BusinessObjects

Web Intelligence

Analysis Design Studio

Predictive Analysis

Explorer Lumira

SAP Crystal Solutions

Crystal Reports

Crystal Interactive

Crystal Dashboard

Design

Data sources and Data Staging

Business Warehouse: SAP Netweaver BW 7.3

High-Performance In-Memory Appliance SAP

HANA Business Suite Non-SAP

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SAP BusinessObjects Analysis for Microsoft Office

•Analysis is a powerful, in-depth, OLAP analysis

tool that provides

• Capability to create predefined workbooks that

included guided navigation

• Ad Hoc OLAP analysis

• Hierarchical awareness

• Data visualization

•Best suited for power users such as a business

analysts

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Microsoft Office Edition Features

•Design/Task/Navigation

Panel like Excel “Pivot” table

•Drag and Drop (BEx Analyzer

has this too…but)

•Undo button

•PowerPoint Integration

• From Excel to PowerPoint, or a

new analysis within PowerPoint

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SAP BusinessObjects Web Intelligence

aka WebI

Intuitive Web-based interface

with offline capabilities

Ad Hoc Query, reporting and

analysis

Multi-source access

Filtering, ranking, sorting,

alerting, breaks and sections

Business-centric view of

information with Universes

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SAP BusinessObjects Analysis

(used to be called Advanced Analysis)

OLAP data access

Available in various editions – Web, Excel

and PowerPoint

Multiple OLAP cubes in the same

workspace

Optimized for highly interactive analysis

Several visualization options (scatter charts,

radar charts etc.)

Exception highlighting

Drill-down capability

Ideal for power user

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SAP BusinessObjects Design Studio

Replacement for BEx Web Application Designer

• Easily design centrally governable analytic content ranging from simplified templates via guided analytics to sophisticated applications.

• Intuitive WYSIWYG design environment for designers

• Large set of design components (buttons, tabs, dropdown menus etc.)

• Extend via scripting language (subset of JavaScript)

• Central Supportability

• Theming & Customizing

iPad Support built-in

• Apps are ready for immediate usage on standard web browsers and mobile devices (HTML5)

Direct & native support for HANA & BW

• Operates directly on BEx Queries, InfoCubes and Hana Views

• Support for BW & HANA

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SAP BusinessObjects Explorer

For data exploration and

visualization

Support for heterogeneous data

sources

Easy and intuitive to use

For casual users with no training

required

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SAP Crystal Reports

Standard tool for reporting

Build any kind of report –such as business,

financial, legal, and regulatory reports

Sophisticated report formatting: create multi-

page, multi-query, pixel-perfect reports

Templates and wizards to speed up report

creation

Secure, large-scale distribution of reports

over the Web

Connectivity to any data source

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SAP Predictive Analysis (including Lumira)

• Designing complex predictive models (data mining)

• Data visualization, discovery and insights

• Open-source predictive algorithms via integration with R

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SAP Predictive Analysis (PA)

• Is a statistical analysis and data

mining solution that enables

construction of predictive models

• One integrated solution for advanced

data analysis and interactive data

visualizations

• Identifies trends, insights and hidden

patterns in the data

• Provides predictions about future

events

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Decision Tree Visualization in PA

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SAP Predictive Analytics: K-Means Cluster Analysis

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Time Series Analysis

Single, Double and Triple

Exponential Smoothing for

Time Series Forecasting in

SAP Predictive Analytics

Gamma, start time, & other

parameters

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Automated Mode Network Analysis

Network Analysis and Recommenders in SAP PA 2.0

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SAP Crystal Dashboard Design

Personalized dashboard online and

offline

Flash-based interactive dashboards

Visualize anywhere – portal, reports,

PDF, MS Office, Flash

Powerful “what-if” analysis with input

controls (sliders, dials etc.)

Drill-down capability

Stunning graphics with skins, maps,

charts, gauges and selectors

Integration with SAP BW InfoCubes

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Global Bike InfoCube Display

2.

Characteristic

1. Dimension

3. Navigation

Attributes selected for

use in analysis.

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Navigation Attributes Displayed as if Dimensional

Characteristics in Query Designer

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Examples of Curricula

GBI

Business Objects Explorer

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Examples of Curricula

Retail Fraud Case

Uses the Sam’s Club

Teradata

BEx

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Examples of Curricula

Retail Fraud Case

Simple SQL queries to the cube

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Examples of Curricula

Retail Fraud Case

Retail fraud discoveries

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Examples of Curricula: Automated Mode Clustering

Insurance Risk

Predictive Analysis 2.0

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Examples of Curricula

ERPSim Sales

Lumira Cloud

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Examples of Curricula

GBI Mobile App

SAP Design Studio

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Examples of Curricula

Analyze and Visualize data in Lumira

Create Storyboards and Dashboards in Lumira

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Examples of Curricula

Predictive Analytics with Sams Club Big Data

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More than just software, we will cover teaching tips

What projects can you do?

Data sources, where to get them?

Scraping data from webpages

Push out visualizations using Lumira cloud

Cover concepts such as Hadoop and In-Memory computing

Hands on MapReduce Exercise using Cards

Show resources where you can learn more analytics

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An Invitation from ASUG

Join us: ASUG BI pre-conference session at ASUG Annual conference, Monday, May 4. (extra registration fees apply).

Register here (http://events.sap.com/sapandasug/en/pre-conference.html?bc=2%2)

Hands-on SAP BusinessObjects BI 4.1 w/ SAP NetWeaver BW Powered by SAP HANA – Deep Dive includes hands-on with Design Studio, SAP Lumira, BusinessObjects Analysis Office 2.0.

See details here: ASUG Pre Conference 2015 (http://scn.sap.com/community/businessobjects-design-studio/blog/2015/02/19/asug-pre-conference-2015--analysis-office-lumira-and-design-studio)

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Thank you

Contact information:

Nancy Jones

San Diego State University

Charles W. Lamden School of Accountancy

5500 Campanile Dr.

San Diego, CA 92182-8221

njones@mail.sdsu.edu

Contact information:

Michael Bliemel

Dalhousie University

Rowe School of Business

6100 University Avenue

Halifax, Nova Scotia, B3H 4R2 Canada

m.bliemel@dal.ca