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EIT ICT Labs wants be present at EXPO 2015. The City Data Fusion project proposes to install City Sensing in EXPO Gate to display the pulse of Milano during the EXPO. The idea of City Data Fusion and the installation of City Data Fusion for Milano Design Week 2014 is covered in the slides.
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City Data Fusionfor Event Management
Emanuele Della VallePolitecnico di Milano
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CONTEXT The digital reflection of reality is sharpening thanks to: the pervasive deploymentof sensors in our cities
the wide adoption of smart phones (equipped with sensors)
the usage of (location-based) social networks
the availability of datasets about urban environment
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GOALAdvance our ability to feel the pulse of our cities in order to deliver innovative services
fusing all those data sources
making sense of the fused information
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WHAT
London Olympic Games• 302 events • 10,568 athletes• 31 venues • 9,000,000 tickets sold
Milano Design Week• +600 venues • +1000 events• 5 days• 500,000 people
City-Scale Events: thousands of events about a topic hosted in hundreds of venues attracting hundred thousands people
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WHYProblemEvents' sponsors want to quantify the return on investment
Existing solutionsSpread people around the hundreds of event to asses the success of the various eventsEffective, but expensive
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Step 1: associate mobile traffic volume to urban areas
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
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Step 2: subtract what is systematic obtaining the anomalous
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
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Step 3: Identify interesting areas
Brera
Tortona
PortaRomana
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
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Step 4: add the social media signal
Brera
Tortona
PortaRomana
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
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Step 5: find what is anomalous also in the social signal
Brera
Tortona
PortaRomana
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
DEMOSCitySensing Post-hoc dashboard
CitySensing Public space installation
Thank you! Any question?Emanuele Della Valle
Politecnico di Milano
City Sensing InstallationThe Experience of
Milano Design Week 2014M. Azzi, M. Balduini,
P. Ciuccarelli, E. Della Valle, F. Antonelli, and R. Larcher
THE IDEA
Map View Social Graph View
THE INSTALLATIONMap View Social Graph View
MAP VIEW
MAP VIEW Mobile AnomalyLow High
MAP VIEW
Social Activity
Few Many
MAP VIEW
Bike Sharing
Empty Full
MAP VIEW
Venues
MAP VIEW
Venues
Bike Sharing
Empty Full
Social Activity
Few Many
Mobile Anomaly
Low High
SOCIAL GRAPH VIEW
SOCIAL GRAPH VIEW
Visitors' microposts
Few Many
SOCIAL GRAPH VIEW
Common Topics
SOCIAL GRAPH VIEW
Common Topics
Visitors' microposts
Few Many
SEE IT IN ACTION
http://youtu.be/MOBie09NHxM
IN 6 DAYS• 50.942.627 Call Data Records
aggregated
• Thousands of anomalies in mobile data found
• 21782 micro-posts observed over Milano
• 3499 micro-posts correctly linked to
fuorisalone 2014 (correctness 94%)
• 547 micro-post correctly linked to
venues/events of fuorisalone 2014 (correctness 84%)
TOP DISTRICTS
1st
2nd 3rd
Porta Romana
4th5th 6th
Ventural Lambrate
Montenapoleone
7th
Porta Venezia
Moscova
TOP VENUES1st .
2nd .
3rd .
Museo Bagatti Valsecchi
4th .
Magna pars 5th .
Accademia di Brera
Mediateca Santateresa
Thank you!Any Question?M. Azzi, M. Balduini,
P. Ciuccarelli, E. Della Valle, F. Antonelli, and R. Larcher
City Sensingfor EXPO 2015Emanuele Della Valle
Politecnico di Milano
City Data Fusionfor Event Management
Emanuele Della VallePolitecnico di Milano
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