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DATA /ˈdadə,ˈdādə/ noun
facts and statistics collected together for reference or analysis. synonyms: facts, figures, statistics, details, particulars, specifics; information, intelligence, material, input; informal info
h"p://www.sta+sta.com/sta+s+cs/272014/global-‐social-‐networks-‐ranked-‐by-‐number-‐of-‐users/
1.5 BILLION FACEBOOK USERS
• THINGS YOU DO AND INFO YOU PROVIDE.
• THINGS OTHERS DO AND INFO THEY PROVIDE.
• YOUR NETWORK AND CONNECTIONS.
• INFO ABOUT PAYMENTS.
• INFO FROM WEBSITES AND APPS THAT USE THEIR SERVICES.
• INFO FROM THIRD-PARTY PARTNERS.
• FACEBOOK COMPANIES.
WHAT KIND OF DATA DO THEY COLLECT?
h"ps://www.facebook.com/policy.php
THINGS YOU DO THINGS THAT MAKE YOU “YOU” • THINGS YOU SEARCH FOR • WEBSITES YOU VISIT • VIDEOS YOU WATCH • ADS YOU CLICK ON OR TAP • YOUR LOCATION • DEVICE INFORMATION • IP ADDRESS AND COOKIE DATA
• NAME • EMAIL ADDRESS AND PASSWORD • BIRTHDAY • GENDER • PHONE NUMBER • COUNTRY
THINGS YOU CREATE • EMAILS YOU SEND AND RECEIVE ON GMAIL • CONTACTS YOU ADD ON CALENDAR EVENTS • PHOTOS AND VIDEOS YOU UPLOAD • DOCS, SHEETS, AND SLIDES ON DRIVE
h"ps://privacy.google.com/data-‐we-‐collect.html
THIS IS JUST ONE WAY TO USE DATA……
DATA+DATA = KNOW YOUR TARGET
KNOW YOUR TARGET = PERSONALIZATION What’s the
Formula?
P E O P L E D O N ’ T W A N T T O E X P E R I E N C E D A T A , T H E Y W A N T T O E X P E R I E N C E G R E A T
S T O R I E S - P E L L E S J O E N E L L
W O R L D W I D E C C O O F B B H
h"p://www.mar+nagency.com/news/insight-‐strategy-‐the-‐unskippable-‐pre-‐roll
94% OF PRE-ROll ADS GET SKIPPED After 5 seconds
41% of Brazil’s class c owns a SmartPhone… Compared to 5% SEEN in 2011
h"p://www.contagious.com/blogs/news-‐and-‐views/14534585-‐cannes-‐lions-‐thursday-‐s-‐highlights
No.2 Behind THE U.S. with the Most twitter users
53% of Smartphone owners in the U.S. Use Social Media while watching tv
h"p://www.nielsen.com/us/en/insights/news/2013/ac+on-‐figures-‐-‐how-‐second-‐screens-‐are-‐transforming-‐tv-‐viewing.html
18 T0 24 98.3%
90.9% 2015
2016 7%
40 TO 54 75.6%
70.2% 2015
2016 5%
Incidence of internet usage - Age
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