Inbox Love - RelateIQ

Relationship Intelligence: The Secret Weapon in Your Inbox

Biggest Data Source for the Sales Professional

Sending and receiving on average 115 emails every day, that’s nearly 600 emails per week or close to 30,000 per year.

In the enterprise email IS big data

We spend 13 hours per week--28% of our work week--checking email McKinsey - http://www.huffingtonpost.com/2013/09/18/manage-inbox-email-overload_n_3921823.html

We’re sending 90 billion business emails every day, with employees checking email 36 times an hour. Forbes – http://www.forbes.com/sites/jacobmorgan/2013/10/15/5-ways-email-makes-your-employees-miserable/

The goal is to use this data to make us more efficient.

Why do we put email at the center of RelateIQ?

Two Big Problems1. Individual: Impossible to search, sort, and make sense of it all on an individual

level. • Unwieldy• Unstructured• Flat and lifeless.

2. Organizational: The problem only gets worse on an organizational level. • who is emailing whom • what signals in those interactions can help with collaboration

Automation+

Augmentation=

Secret Weapon #1: Suggesting Follow-Ups

Secret Weapon #2: Determining Closest Connections

Secret Weapon #3: A Supercharged Inbox

Secret Weapon #4: Collaborative Stream

How do we approach building our product?

#1 – Start with a solid infrastructure base

#2 – Build fundamental data product building

blocks

#3 – Prioritize using a set of product frameworks

Key Factors for Success

• Rapid Deployment• Automatic Data Capture• Collaboration• Data Science• Mobile• Sharing/Privacy

Product Principles – How We Build

• For our users:– Love– Compassion– Consistency, Clarity, Transparency– Design for Simplicity & Focus

• For ourselves:– Building Product is a Team Sport– Intellectually Honest and Curious– Hypothesis-Driven– Speed

Product Hierarchy of Needs

Keys to adoption

• Develop as a team & revisit as needed

• Circulate widely– Share with entire team– Post everywhere– Measure products against them and use in product

reviews– Pop quizzes!

• Share externally– http://blog.relateiq.com/product-principles/ – http://blog.relateiq.com/product-hierarchy-needs/

#1 Start with a solid infrastructure base

#2 Build fundamental data product building blocks

#3 Prioritize using a set of product frameworks

Thank you!

• To learn more:– http://www.relateiq.com

• Or reach out to me:– Daniel Francisco– daniel@relateiq.com– http://www.linkedin.com/in/dfrancisco– @dancfrancisco