Print Media Analysis – June 2016

Print MediaMonthly Report June 2016

Analysis: Mediatrack Pakistan

About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions.

For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.

Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.

About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.

About the Report

TOP 20 CATEGORIES % Share of Spent

14%

10%10%

9%

7% 6%6%

5%

1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 20 ADVERTISERS % Share of Spent

13% 13%

3%2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 20 BRANDS % Share of Spent

6%

2%2%

2% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 10 URDU PUBLICATIONS% Share of spend

41%

13% 12%

9%7%

5%3%

2% 1% 1%

TOP 10 ENGLISH PUBLICATIONS% Share of spent

33%

25%

13%

9% 8%

5%3%

1%0.1% 0.1%

PAGE AD TYPE ANALYSIS% Share of spent

Back Page 22%

Front Page24%

Back inside4%

Front inside13%

Panel1%

Inside36%

REGION WISE ANALYSIS % Share of spent

Islamabad23%

Multan4%

Quetta 3%

Peshawar 2%

Hyderabad2%

Karachi 36%

Lahore 30%

ENGLISH VS URDU PUBLICATION% Share of spent

ENGLISH43%

URDU57%

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:

secretariat@pas.org.pk

Mr. Arshad Bhatti

khi@mediatrackpk.com

Phone: +9221-34289818-9

THE END